Telegram has launched Bored Ape Yacht Club’s first animated sticker pack, minted as NFTs on the TON blockchain and now available in the app’s sticker store. This decline marks a pivotal moment in the spread of NFT intellectual property into casual chat environments, reflecting both growing demand and changing digital habits.
Key Takeaways
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The BAYC sticker pack went live on June 20, 2025 and is available via Telegram’s @sticker_bot.
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Each sticker is a TON-based NFT and offers verifiable ownership and trading options.
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Stickers can be purchased with Telegram Stars or cryptocurrencies such as TON, USDT, NOTCOIN, DOGS and PX.
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The first sale reportedly made approx $15.5 million in revenue.
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The drop shows how NFT content can merge with everyday communications and reach mainstream users.
Bored Ape Telegram stickers: how to get them
Obtaining the BAYC sticker pack is easy. Users can join the official Bored Ape Telegram channel, access the pinned link, or message @sticker_bot and search for “BAYC” to find the drop. Payment options include Telegram Stars or various supported cryptocurrencies. After purchase, the animated stickers are immediately available for use in chat.
Each sticker is backed by an NFT stored on the TON blockchain, meaning users have true digital ownership. Stickers can be transferred externally TON Walletssold on secondary markets or sent to other Telegram users. With low transaction fees and easy transfers, the process is suitable for both new users and experienced traders.
BAYC sticker drop and mass adoption of NFT IP
The BAYC sticker drop introduces NFT assets to a platform with over a billion users. The strong initial sales suggest that people are ready to buy digital collectibles, provided the process feels intuitive and native to the platforms they already use.
Combining collectible art with a popular messaging tool, the drop connects seasoned Web3 participants with casual users. Telegram automatically creates a TON wallet for buyers in the background, allowing them to own NFTs without prior knowledge of blockchain. It is an important step to ensure that digital ownership fits seamlessly with daily communications.
Practical tips for collectors and dealers
Collectors should keep wallet receipts associated with each sticker as these confirm ownership and could be useful if Telegram changes payment methods in the future. In secondary markets, prices can change quickly, especially right after a sale. Some collectors list reserve stickers when the bottom price triples, timing their moves during peak interest.
For traders focusing on flipping, it is crucial that the funds are pre-loaded and that there is a reliable internet connection. Quick trades during mint windows often yield the best results. Small price adjustments, rather than large discounts, can make listings stand out without giving up too much profit.
What this means for brands and messaging platforms
This sticker drop could impact how brands approach digital identity and ownership. Now that Telegram enables easy NFT onboarding through familiar actions like sending a sticker, other platforms could adopt similar strategies. Future drops could include branded emojis, exclusive badges, or loyalty benefits tied to chat behavior.
The success of this launch shows that NFTs don’t have to be limited to marketplaces or games; they can thrive where users engage, communicate and share. As other messaging apps follow Telegram’s model, expect them to explore blockchain features that feel invisible but impactful.
Telegram’s BAYC drop proves that NFTs can thrive in trusted environments. It’s a format that combines fun, status and value, and this is probably just the beginning.
Frequently asked questions
Here are some frequently asked questions on this topic:
How do I get the Bored Ape Yacht Club (BAYC) stickers on Telegram?
To get the animated BAYC stickers, open Telegram and send a message to @sticker_bot. Search for “BAYC” or use the pinned link in the official Bored Ape Telegram channel. You can pay with Telegram Stars or supported cryptocurrencies such as TON, USDT, NOTCOIN, DOGS and PX.
Are the BAYC stickers really NFTs? What does that mean for me?
Yes. Each sticker is a TON-based NFT, meaning you own a verifiable digital asset stored on the TON blockchain. You can trade, transfer or sell the stickers, and they come with proof of ownership, unlike traditional in-app stickers.
Do I need a TON wallet or crypto experience to purchase and use the stickers?
No prior knowledge of crypto is required. Telegram automatically creates a TON wallet for you during the purchase. The process is designed to feel like purchasing regular stickers, making it simple for everyone.
Can I sell or transfer the stickers after I purchase them?
Yes. BAYC stickers can be transferred to other Telegram users, moved to third-party TON wallets or sold on secondary markets. They are tradable assets whose value can increase after a sell-off or during high demand.
Why is this decline important for NFT adoption and messaging apps?
The launch of the BAYC sticker shows that NFTs can work in everyday apps. By combining collectible digital art with casual messaging, Telegram is helping NFTs go mainstream and pave the way for future digital ownership features on social platforms.