TEL AVIV, Israel, June 16, 2026 (GLOBE NEWSWIRE) — As travel companies face increasing pressure to improve their margins in a highly competitive market, new data from Mize suggests that AI-powered revenue optimization has become a key source of profit recovery across the industry.
In celebration of its 10th anniversary, Mize revealed that its platform has generated over $596.2 million in additional profits for over 350+ travel companies worldwide, optimizing over 7.1 million bookings for a booking value of $4.5 billion.
The figures provide a snapshot of a broader shift taking place in travel distribution. Over the past decade, travel companies have increasingly moved away from static pricing and manual revenue management to AI-driven systems capable of making real-time commercial decisions throughout the booking lifecycle.
“When we launched in 2016, many travel companies accepted revenue leakage as a cost of doing business,” said Dor Krubiner, co-founder and CEO of Mize. “Today, AI enables companies to automatically identify and capitalize on revenue opportunities, often in milliseconds.”
The company’s growth reflects broader changes in the travel technology sector. What started as a hotel-focused optimization platform has grown into a broader travel revenue infrastructure provider spanning hotels, flights, fintech and partner distribution networks.
Industry observers point to increasing margin pressure, rising customer acquisition costs and increased competition as key factors driving the adoption of automated revenue optimization technologies.
According to Mize data, the company has grown from generating the first $1 million in partner profit recovery in 2017 to nearly $600 million cumulatively by 2026, reflecting the increasing role of AI in commercial travel operations.
As the industry enters a new phase of AI adoption, the company believes the coming decade will focus less on automation itself and more on autonomous revenue management systems capable of continuously optimizing travel products across multiple vertical markets and channels.
A decade of compound growth
By 2022, Mize had grown to 150 customers and built a strong presence in China and other global markets. 2023 marked an important turning point. The company’s brand name changed from Hotelmize to Mize, reflecting its evolution from a hotel revenue optimization solution to a multi-vertical travel technology platform. That same year, Mize launched its fintech suite and expanded into East Asia and the US market. In 2025, Mize acquired RightRez and officially launched SmartRate, further strengthening its position as a multi-vertical travel technology company. In 2026, Mize will celebrate its 10th anniversary as a global travel technology company serving hundreds of companies around the world. The platform now powers a growing suite of solutions including the Partner Network, Smart Rate and a dedicated vertical optimization of airfares, consolidating Mize’s position as the AI-driven revenue infrastructure for travel companies around the world.
About Mize
Mize is the AI-powered profitability partner for travel companies, helping them generate new revenue, stabilize margins and scale their operations by improving every stage of the booking cycle. The AI-powered infrastructure delivers consistent results across hotels, flights and future industries, transforming marginal gains into long-term competitive advantage. Founded in 2016 and headquartered in Tel Aviv, Mize serves more than 350 customers worldwide and has generated hundreds of millions of dollars in additional profits for the travel industry.
Mize.tech
Contact details
Patricia Alonso
CMO
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