NEW YORK, July 27, 2026 (GLOBE NEWSWIRE) — SWYM today appointed Jo You g as the company’s first Chief Custome Office. You will lead the advertising space and build SWYM’s best-in-class customer success, helping clients maximize the impact of the platform while developing world-class team advertising capabilities that scale with the business.
“What attracted me to SWYM is the caliber of the platform and the ambition of the team behind it. Customers are already seeing results, and I couldn’t be more excited to help you all realize the full value of what SWYM can do for their business. This is exactly the child of the challenge that I love, building the customer-specific organization izatio that matches the ambition of the technology.” — Jo You g, Chief Custome Office at SWYM.
Just 2.5 years ago, SWYM has grown from an idea to a global platform, with over 50 age groups and 200+ companies in North America, LATAM, EMEA and APAC. What was once a mission to help bad people stop wasting their money has become a reality, with customers consistently campaigning while simplifying their supply chains, though narrating supply and demand decisions.
As SWYM has scaled, this has become very simple: building ovative technology is only half the equation. Delivering exceptional, tailor-made results, maintaining sustainable patterns, fitting each customer, the full value of SWYM is equally important. Jo You g is absolutely qualified to lead that mission.
During his tenure, Youg has had the opportunity to be on virtually either side of the habit equation. He has more than 20 years of experience in poor manufacturing, data analytics and customer success as a leader at high-growth technology companies. You started his career at Colgate-Palmolive and Nestlé, giving him his first experience of the challenges encountered in creating a vestme t. Most recently, he led Custome Success ad P ofessio al Se vices at Comme ceIQ and built a multi-million dollar co-sulti GP operation at Kata, where he worked with some of the world’s biggest bad advertising etailes in the world. Most notably, he served as Chief Operations Office at Elevate K-12, where he helped lead the company following a successful acquisition. Jo has an MBA from the Tuck School of Busi ess in Da tmouth and is a CFA chalet.
“With technology you get the opportunity, but with customized results, what you can eat and keep. You have a city that is better than anyone I’ve met. He’s a leader – thoughtful, humble and as comfortable with the details as he sets the strategy. Make him big as CCO, one of the most important steps we’ve made as a compa. And I couldn’t be more excited about what he’ll build alongside our customers.” — Ravi Patel, CEO & Co-Fou de, SWYM.
SWYM.ai is edefi igp and ammatic media by giving complete control over how their media is sourced, curated and optimized for advertising. Built for both the supply and demand sides, SWYM analyzes bid data, supply paths, audience text, and ad DSP behavior to identify high-quality ad activation before the bid. By simplifying the supply chain and improving the quality of bids DSPs receive, SWYM helps clients execute spa, data-diving media strategies across display, video, CTV and advertising. The platform works with all major DSP and SSP to deliver small, fast, ad-efficient and ammatic results.
Co-tact:Emily Riley914-330-1128emily@ileyst ategic.com