AUSTIN, Texas, April 8, 2026 (GLOBE NEWSWIRE) — SoftServea digital engineering and technology services company specializing in AI, data and cloud solutions, today announced the launch of its new brand, “Technology Elevated,” reflecting SoftServe’s track record of decoding today’s complexity to reveal the full potential of technology.
“Technology Elevated” marks the company’s evolution into a partner that can design solutions with creativity, industrial depth and technical precision. What sets SoftServe apart is how it scales talent, leverages cutting-edge technologies and collaborates with partners across the technology ecosystem, transforming technology into a sustainable force for growth and competitive advantage.
“I have had the opportunity to witness and be part of the company’s natural transformation over the nearly twenty years I have been with SoftServe, and I see this brand evolution as an unwavering reflection of where we are today and where we are going,” said Harry Propper, CEO of SoftServe. “Our new look is not just a change in symbol – it is a symbol of change that reflects our ambition to move forward with bold thinking, imaginative solutions and a relentless focus on making things better for our customers, our partners and the communities we serve.”
“AI and other advanced technologies have the power to transform, yet introduce a new layer of complexity for our customers – our new brand stands at that intersection, helping customers move from ambition to production in a way that works within the structure of their business.” says Arturo Pena, CMO of SoftServe. “The theme of elevation runs through our visual and verbal brand identity system. It is designed to make us more competitive, attractive and unmistakably SoftServe, which is exactly what we want to convey to the public.”
Founded in 1993, SoftServe’s reputation is built on thirty years of experience helping customers decipher complexity and turn technology into real business results. In the past year alone, the company launched dedicated partner business units for major technology players such as AWS, Google Cloud, MicrosoftAnd NVIDIA. It was mentioned NVIDIA’s 2026 NPN Advanced Technology Partner of the Year for Energy/Utilities and debuted with the Agentic engineering suite to bring AI-powered software development to enterprise scale. The brand now encompasses and communicates the breadth of value, expertise and capabilities that SoftServe brings to the market.
The new brand consists of dynamic colors, modern fonts, powerful images and a striking new logo. Additionally, the brand refresh establishes SoftServe as a digital engineering and technology services company, having previously identified itself as an IT consulting and digital services company.
To learn more about this strategic brand transformation, explore SoftServe’s rebrand in motion via this video on LinkedIn or watch the full launch LIVE on our website.
ABOUT SOFTSERVE
SoftServe is a digital engineering and technology services company specializing in AI, data and cloud solutions. We broaden the horizons of new technologies to solve today’s complex business challenges and achieve meaningful results for our customers. Our boundless curiosity drives us to explore and reimagine the art of the possible. Customers confidently rely on SoftServe to design and execute mature and innovative capabilities such as digital engineering, data and analytics, cloud and AI/ML.
Our global reputation is built on more than 30 years of experience in delivering superior digital solutions at exceptional speed by top technical talent to business sectors including high-tech, financial services, healthcare, life sciences, retail, energy and manufacturing. Visit our website, blogging, LinkedIn, FacebookAnd X (Twitter) pages for more information.
