KuCoin Pay and 2Game Digital are pushing crypto deeper into gaming. The two companies have joined forces to bring crypto payments and blockchain-powered rewards to global gaming communities – starting with an exclusive promotion on August 29, 2025, offering gamers discounts, bundles and early access to the 2Game Token ICO.
Key Takeaways
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KuCoin Pay integrates into 2Game Digital’s e-commerce, esports and loyalty platforms.
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2Game Token provides rewards, special benefits and competitive features.
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Launch promotions start on August 29 with 20% discount and early access to ICO.
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2Game’s esports and play-to-ear ecosystem gets crypto integration.
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GCL Global Holdings focuses on Asia as a hub for Web3 gaming grow.
A new era for web3 gaming trading
KuCoin, one of the world’s leading crypto exchanges, is pushing Web3 deeper into gaming through its payments arm, KuCoin Pay. The new partnership with 2Game digitalpart of GCL Global Holdings (Nasdaq: GCL), enables millions of players to pay with cryptocurrency across 2Game’s ecosystem – from the global e-commerce store to the esports division and the loyalty-driven 2Game Pro platform.
KuCoin Pay supports over 50 cryptocurrencies including KCS, USDT, USDC and BTC, enabling fast, borderless and secure transactions.
Kumiko Ho, head of payments operations at KuCoin, said:
“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a hassle-free part of everyday life.”
The 2Game Token and Community Engagement
2Game is also preparing to launch its 2Game Token, which aims to power loyalty programs, unlock secure rewards and enable competitive features across the ecosystem. The company aims to become one of the first gaming platforms to combine e-commerce, esports and play-to-earn mechanisms under a unified Web3 infrastructure.
Sebastian Toke, Group CEO of GCL, added:
“This partnership not only opens the door to a new era of secure, instant and seamless transactions, it also allows us to tap into a thriving global crypto community.”
Launch of promotions starts on August 29th
To make the collaboration immediately tangible, KuCoin Pay and 2Game Digital will roll out a series of promotions from August 29, 2025.
Gamers who pay with KuCoin Pay here will unlock:
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20% discount on selected purchases
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Special prices for new releases
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Biweekly temporary bundles
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Early access to the whitelisted 2Game Token ICO
The promotion aims to help gamers onboard the ecosystem while providing additional incentives for early participation.
Strategic impact on the gaming and web3 sectors
GCL is strategically focused on the growing Asian gaming market, where Web3 adoption in esports and digital commerce is accelerating. Through KuCoin Pay, 2Game Digital hopes to provide gamers with an accessible entry point to explore blockchain-based trading.
For KuCoin, this move aligns with its broader efforts to normalize crypto transactions in mainstream industries. For 2Game Digital, it represents an attempt to explore how blockchain can improve user interaction, loyalty and commerce – without changing core gaming experiences.