Hitch interactive, a San Francisco-based company specializing in AI, robotics, fintech and the Metaverse, has launched its Hitch1999 platform for Web3. This platform introduces programmable NFTs built on the Immutable Miniverse Format (IMF) standard. The IMF standard allows code-driven content and interactive experiences to be embedded into the NFTs.
The first collection, called βNice Hamoβ, consists of 1,000 NFTs minted on the Ethereum blockchain. Each NFT features a unique gastronomic miniverse, celebrating global culinary culture.
IMF standard provides NFTs with programmable and interoperable content
The IMF standard aims to bring more substance and trust to the NFT sector by creating self-contained miniverses that are not dependent on third parties. These miniverses can contain different types of content, such as executable programs, exclusive text and animations, interactive games, and even private recipes from famous chefs.

Hitch Interactive co-founder Dr. Allen Yang, argues that the IMF standard could potentially expand the use cases of NFTs. He said: βThe new IMF standard can significantly broaden the use cases of NFTs by invariably codifying the usability of each NFT as part of the NFT artwork. The Yummy Hamo NFTs are an exciting example of this standard while also being a celebration of food and culture.β
The company plans to merge other NFT collections with user-generated content on Web3 and the Metaverse. They also aim to improve the structure of NFTs by embracing code-centered principles from the open source and blockchain communities.
Immutable miniverse format functions
The IMF standard enforces several features, including embedding immutable code as part of the token, which defines its usefulness. This ensures that the utility of the NFT is not dependent on an identifiable third party and can be easily performed by anyone. Once the NFT is issued according to IMF standards, no further third-party efforts are required to interpret, preserve or enhance the usefulness of the NFT.
The launch of the Hitch1999 platform and Yummy Hamo collection is part of Hitch Interactive’s broader portfolio, which includes educational and interactive experiences in emerging technologies. The company aims to bridge creators and innovators in various fields and provide immersive experiences in AI, Robotics, AR/VR and Fintech.
With the IMF standard, NFTs are able to carry programmable and interoperable content, opening up new possibilities in the world of digital assets. By embedding immutable code into NFTs, Hitch Interactive is paving the way for self-contained miniverses that deliver unique and interactive experiences.

