Bybit, the world’s third most visited crypto exchange, has teamed up with esports team Made in Brazil (MIBR) to launch a ‘phygital’ NFT collection. This physical merchandise is linked to digital assets and celebrates MIBR’s 20th anniversary. Hosted exclusively on Bite, the series will begin rolling out on October 24, with two new NFTs revealed each week.
The Phygital collection: a crossroads of real and digital worlds
This physical collection consists of 12 legendary jerseys in varying levels of rarity, each capturing different milestones in MIBR’s competitive history. Phygital NFTs are unique because they are linked to real clothing, in this case sweaters, bringing the physical and digital worlds together. The standard editions have a maximum of 250 prints, while the ultra-rare versions are limited to just five copies each. Notably, six of these sought-after NFTs will be available for free, while the rest can be purchased at Bybit’s platform.
Fan engagement and rewards
This phygital collection is not just a series of digital assets; it serves as a comprehensive ventilator engagement system. Those who collect all the NFTs will receive a custom, autographed MIBR jersey. If you secure 11 NFTs, you will receive a personalized shoutout from a chosen person MIBR pro wait. Additionally, owners of 7 to 10 NFTs will enjoy an exclusive MIBR store discount and a special $BRZ bonus on Bybit.
ByBit and the Phygital Initiative
ByBit provides users with features such as a fast matching engine, 24/7 customer support, and community support in multiple languages. They also work with the Oracle Red Bull Racing team, the current constructors’ and drivers’ champions in Formula 1.
Ben Zhou, co-founder and CEO of Bybit, said that this phygital collaboration with MIBR serves multiple purposes: “By connecting the physical and digital worlds with this ‘phygital’ NFT collaboration with MIBR, we not only celebrate their rich history, but also setting a precedent for the future of fan engagement and phygital collectibles. It is a testament to our commitment to delivering innovative experiences to our global community.” He added: “It is an honor to facilitate the merger of the dynamic worlds of esports and cryptocurrency,”
This physical collaboration between Bybit and MIBR represents an exciting convergence of esports and Web3, expanding the concept of NFTs into the real world.
Roberta Coelho, CEO of MIBR, also shared her enthusiasm about the collaboration. “This partnership allows us to celebrate and immortalize MIBR’s two-decade journey,” she said. “We are excited to share this milestone with our global fans through Bybit’s next-level crypto exchange.”