Animoca Brands Japan has announced a partnership with Honda, Gryfyn and GET Protocol. This partnership aims to support participants in the upcoming FORMULA 1™ Honda & Red Bull Welcome Event and the 2023 F1 Grand Prix of Japan some distinctive experiences by integrating blockchain technology in the form of NFTs.
Event details and offers
The FORMULA 1™ Honda & Red Bull Welcome Event, scheduled for September 20, 2023 in Zepp Shinjuku, Tokyo, is attracting attention for its Web3 approach to fan engagement. Honda plans to distribute Honda KEY NFTs to lottery participants, with the aim of securing tickets to the Tokyo event during these events. Additionally, those who attend the event will receive a commemorative NFT, which will then be dropped into their ticket holders’ accounts.
Furthermore, the Honda stand at the 2023 Japanese Grand Prix, scheduled from September 21 to 24 at the Suzuka Circuit, is also part of this initiative. Fans visiting the Honda booth at the Suzuka Circuit can redeem special items and Honda KEY NFTs, enhancing the overall experience of event attendees.
Collaborative efforts and future plans
This initiative is part of a larger strategy where Honda is working closely with Animoca Brands Japan to increase fan engagement in Honda’s motorsports activities. Gryfynanother subsidiary of Animoca Brands, plays a crucial role as a Web3 wallet facilitating connections between brands and communities and is slated to host the Honda KEY NFT.
Get Protocol allows event organizers to integrate NFT capabilities into their operations. Notably, the platform has created several features such as developing collectibles for sports enthusiasts and facilitating pre-funding for future events for independent creators. Recently, GET Protocol collaborated with the Dutch Grand Prix to introduce digital collectibles linked to tickets for the 2023 Zandvoort race.
Since its inception, GET Protocol has facilitated the distribution of more than 4 million blockchain-enabled tickets for a range of artists, including household names such as Ne-Yo, Gucci Mane, Lewis Capaldi and Louis CK, through partnerships with ticketing companies worldwide.
In July, the company secured a significant investment of $4.5 million. This financial boost represents a milestone for the young company. It threatens to disrupt the industry’s dominant hold on conventional ticketing companies, potentially heralding a change in the industry’s prevailing dynamics.
In the bigger picture, Animoca Brands Japan aims to advance global Web3 strategies and provide a platform that combines Japanese intellectual property and content with blockchain technology. This venture is another step in bridging Japanese intellectual properties with a global fan base, signaling the potential transformations within the events and fan engagement sectors.