On January 19, World Liberty Financial, backed by the Trump family, purchased four Ethereum Name Services. Is this the first step towards a historic Trump crypto regime?
World Liberty Financial (WLFI), the crypto project backed by the family of newly elected President Donald Trump, has acquired four Ethereum (ETH) Name Service domain names ahead of his inauguration as the 47th US President.
The Trump family-backed World Liberty Financial secures four high-profile ENS domains, including trumpcoin.eth, via secondary market transfers to their multisig wallet. Sourced from Etherescan by crypto.news.
The domains acquired include worldliberty.eth, trumpcoin.eth, erictrump.eth and barrontrump.eth. The first two domains are associated with WLFI and the Trump surname, while the last two are associated with Donald Trump’s second son, Eric Trump, and third son, Barron Trump.
ENS is a decentralized domain name system built on the Ethereum blockchain, allowing human-readable addresses to be mapped to Ethereum wallet addresses. ENS simplifies complex wallet addresses by replacing them with easy-to-remember names. Users can rename their wallets and applications and use them for blockchain-based websites.
High-profile ENS names, such as trumpcoin.eth, are often purchased for their brand value and to reduce the chance of errors when entering complicated wallet addresses.
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The purchase of the ENS domain names appears to be a secondary market purchase, meaning they must have been acquired by someone else in the first place. Looking at the details from Etherscan, they were transferred directly from another wallet to the World Liberty Multisig wallet using bulk delivery, as direct registrations generally do not allow bulk transfer transactions.
Trump’s official introduction to crypto?
Interestingly, Donald Trump introduced the ‘official’ Trump token (TRUMP) just 48 hours earlier, on January 18, 2025. The token is priced at $53.51 and has seen a trading volume of $44.44 billion in just 24 hours, according to CoinmarketCap.
WLFI’s recent purchase of the domain trumpcoin.eth falls in line with President Donald Trump’s rapid “official” introduction to the crypto world. It is no coincidence that WLFI purchased these ENS domains just before Donald Trump was ready to be inaugurated as the 47th President of the United States.
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In a rather symbolic way, this act of purchasing ENS names for TRUMP coins like trumpcoin.eth itself sends a clear message to the entire crypto community and the world beyond, that WLFI may be setting up Trump’s pro-crypto movement moves to further his to secure share in the crypto market, especially as rumors have given the impression of a Trump executive order on crypto that will likely be made a national priority.
WLFI’s portfolios have shown significant growth in recent months, culminating in a sharp increase on January 19, reflecting the organization’s growing crypto portfolio. Sourced from Dune by crypto.news.
WLFI has invested deeply in cryptocurrencies. According to Coingecko, WLFI’s crypto portfolio includes Ethereum (ETH), Chainlink (LINK), Aaave (AAVE), and Ondo (ONDO), to name a few.
Previously, in December 2024, WLFI also exchanged approximately $10 million Coinbase-wrapped Bitcoin (cbBTC) for wrap Bitcoin (WBTC). As the political fuel churns, the PolitiFi sector, a meme coin sector tied to political events, is up 115.7% in the past 24 hours, with a market cap of $14.1 billion.
Read more: Will Trump’s Inauguration Cause an Unforeseen Boom in the Crypto Market?
