TL; DR
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We may be about to enter an era of seasonal ‘digital destinations’ that will power a whole new kind of virtual economy.
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The Web3 game, Voxiesjust announced ‘Fear night‘ a four-week initiative around a Halloween theme.
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And whether you’re talking about digital or physical destinations – when a group of people come together in a specific area for an extended period of time: There’s money to be made baaaaby!
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Here’s how the model works (in theory): Create limited-time cards (to bring people in) → hide a series of limited edition items on the card → earn royalties (in perpetuity) every time someone sells a rare seasonal collectible.
Full story
Digital events are almost always about sales:
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Black Friday
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Back to school
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End of fiscal year
…but we may be about to enter an era of seasonal ‘digital destinations’ that will power a whole new kind of virtual economy.
Sounds strange, but hear us out!
The Web3 game, Voxiesjust announced ‘Fear night‘ a four-week initiative around a Halloween theme.
(The idea is for players to show up and explore limited-time maps while collecting limited-edition items).
Which, depending on whether you’re a gamer or not, could be neither here nor there.
But the point is this: Voxies has essentially created a seasonal destination, within a 3D virtual world.
And whether you’re talking about digital or physical destinations – when a group of people come together in a specific area for an extended period of time:
There’s money to be made baaaaby!
Take Ocean City, New Jersey, for example. The city has about 11-12,000 inhabitants in the winter, and in the summer the number of inhabitants rises to over 120,000 inhabitants.
(That’s a cool 10x, all thanks to a little sunshine).
And with that change comes the bulk of the city’s revenue:
Paid access to the beach (via beach labels) and parking brings the city a cool $7 million each summer, which amounts to almost 10% of the city’s annual budget.
What will seasonal monetization look like in the metaverse? No idea!
But if we had to start somewhere, we’d probably follow in Voxies’ footsteps:
Create limited-time maps (to bring people in) → hide a series of limited edition items on the map → earn royalties (forever) every time someone sells a rare seasonal collectible.
Smart!