Tampa, FL, March 11, 2026 (GLOBE NEWSWIRE) — Americans want extra income – and they want it on their terms. That’s the most important finding from a new survey of more than 123,000 American adults KashKicka leading cashback rewards platform and one of the best apps to make money online. The survey – one of the largest of its kind on American earning preferences – paints a clear picture: Demand for flexible work-from-home earning options is on edge, and online jobs are at the top of the list of favorite ways to make money.
Earn money from home
KashKick, a leading cash back rewards platform, commissioned the survey to better understand the financial needs and earning preferences of everyday Americans. The findings reveal a population actively seeking supplementary income, with clear preferences in terms of flexibility, accessibility and ease of access.
“These numbers tell a story that the mainstream narrative surrounding side hustles often misses,” said a KashKick spokesperson. “People aren’t just looking for extra income; they want to earn opportunities that fit their lives. That means working from home, setting their own schedule, and not needing any special skills to get started. That’s exactly what KashKick was built for.”
Key Findings: What More Than 123,000 Americans Say About Making Extra Money
The KashKick Earning Preferences Survey – conducted among 123,823 US adults across employment statuses, income levels and age groups – revealed the following:
- 62% are actively looking for new ways to earn an income daily or several times a week, indicating an urgent and not passive demand.
- 69% say that having an additional income is “important” or “very important” to them personally.
- 53.8% are most interested in side jobs or gig work – the most popular income category, ahead of full-time work (33.4%) and part-time jobs (34.6%).
- Online tasks, surveys and data entry ranked #1 as the most attractive earning category of all options surveyed, with the highest weighted score (6.72 out of 9).
- 55.6% say a flexible schedule is the most important factor when choosing how they earn – the most important consideration by a wide margin.
- 46.6% need the ability to work from home, making remote accessibility virtually non-negotiable.
- 26.8% say not needing previous experience is an important factor, highlighting the demand for low-barrier opportunities.
Who is the modern side hustler? Younger, female and earning less than $50,000
The survey sample reflects the real face of Americans seeking supplemental income:
- 79% of respondents identify as women – a striking demographic signal for brands and platforms serving this market.
- 75% are between 18 and 44 years old, with the 25-34 cohort representing the largest group (almost 30%).
- 62% report a household income of less than $50,000 per year – confirming that flexible earning options are a real financial need, not a hobby, for the majority of this audience.
- Only 39.8% are employed full-time, meaning the majority are in non-traditional or unstable employment situations.
What the data means for the gig economy – and for KashKick
The research results come at a crucial time. While broader participation in side hustle has declined by 2025 – Bankrate reports that 27% of adults are currently struggling with side hustle, up from 36% in 2024 – demand for the right kind of side hustle remains high. The KashKick data suggests the gap isn’t in motivation; it’s about finding opportunities that match what people actually want.
“The data confirms what we’ve always believed: people want to earn opportunities that fit their lives, not the other way around,” a KashKick spokesperson said. “What they’re looking for is simple: log in, complete a task, get paid. That’s the model that works.”
KashKick members can earn extra money from home by taking surveys, playing games, trying new apps and shopping online – all from their phone, with no experience and a minimum $10 payout via PayPal.
Survey Methodology
The KashKick Earning Preferences Survey was conducted among 123,823 U.S. adults. Respondents were asked about their employment status, income-seeking behavior, preferences for types of earning opportunities, and demographic background. The survey collected responses from a wide range of ages, income levels, employment statuses and gender identities, providing one of the most comprehensive insights into American earning preferences published to date.
About KashKick
KashKick is a US-based rewards platform that allows members to earn real money by completing everyday tasks: playing games, taking surveys, trying new apps, and shopping online. With a $10 withdrawal minimum, fast PayPal payouts, and a transparent revenue model, KashKick is designed for people who want to make some extra money in a simple, no-nonsense way. Available on iOS and Android.
Website: http://www.kashkick.com
iOS app: Download from the App Store
Android app: Download it on Google Play
About KashKick
Founded in 2017, KashKick is a gamified rewards marketplace that allows users to earn money online by completing simple digital tasks: no points, just real money. Built for the next generation of earners, KashKick bridges the gap between brand discovery and consumer empowerment, putting users in control of how they engage and earn. https://kashkick.com.
Press inquiries
Yasmin Marinaro
Yasmin [at] kashkick.com
https://kashkick.com
A video accompanying this announcement is available here: https://youtube.com/watch?v=CF40vQ9NcUk
