Automobili Lamborghini is bringing its latest models to the virtual world through a new partnership with the metaverse platform Wilder world. The launch includes the digital debut of the Temerario and Temerario GT3, as part of a broader push to grow the brand’s digital ecosystem, Fast ForWorld.
Key Takeaways:
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Lamborghini’s new Temerario and GT3 models will be available in the open world metaverse Wilder World.
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The project marks the debut of Lamborghini’s digital platform extension, Fast ForWorld.
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A limited number of digital vehicles – 590 trams and 10 GT3 race cars – will be released on July 11 for $300 each.
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Cars will be usable in Wilder World, REVV Racing, Motorverse and other Web3 titles.
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A fully interactive Lamborghini showroom will be launched in Wilder World’s digital city.
Lamborghini goes virtual – with style
Entering the metaverse with its signature flair, Lamborghini has teamed up with Wilder World to bring two of its latest models – the Temerario and Temerario GT3 – to a high-fidelity digital world built on Unreal Engine 5.
More than a one-off drop, the partnership launches Lamborghini’s Fast ForWorld expansion into immersive digital culture, gaming and collectibles.
Developed in collaboration with Wilder World, Animoca Brands, Motor verseand Gravitaslabs, the project combines next-generation graphics with powerful car culture in a living, player-driven metaverse powered by Samsung, Epic Games, NVIDIA and Polygon.
Source: Wilder World
Drop Lands on July 11th
The digital cars will be launched on July 11, alongside the real GT3 debut at the 2025 Goodwood Festival of Speed. The drop contains only 590 Temerario trams 10 extremely rare GT3 racing cars-each priced at $300.
The coin will be available through the Wilder World Marketplace on OpenSea and Lamborghini’s Fast for Wereldmarktplaats.
Built to move between worlds
The cars are designed as Universal Digital Assets (UDAs), developed by Animoca Brands’ Motorverse team. UDAs are built for cross-platform interoperabilityallowing owners to use them in Wilder World, REVV Racing, Motorverse and other Web3 compatible games.
So, unlike static NFTs, these are playable assets built to function across multiple Web3 platforms. The Temerario GT3 follows Lamborghini’s previous foray into interoperable digital vehicles with the Motorverse-developed Revuelto, the world’s first cross-platform digital car.
Inside the Digital Garage
To support the launch, Lamborghini will open a special showroom in the immersive city of Wilder World. Players can browse cars, explore the brand’s heritage and connect with other fans.
“With Fast ForWorld, we are exploring new ways for people to experience Automobili Lamborghini beyond the road and beyond the physical world,” said Christian Mastro, Marketing Director at Automobili Lamborghini.
The showroom will also house the Lamborghini Digital Vehicle Library, a growing archive of virtual models, collectibles, clothing and heritage.
More than a one-time launch
The partnership with Wilder World is designed for the long term. Lamborghini and its associates are planning future digital vehicle releases, integrations with other platforms and branded content that extends the Fast ForWorld experience.
Wilder World is a massive, photorealistic metaverse where players can race, battle, complete missions, and attend social events – all within a fully on-chain player economy. For Lamborghini, it’s an opportunity to embed its digital lineup in a metaverse that prioritizes use, not just ownership.
“We are excited to partner with Automobili Lamborghini to evolve Fast ForWorld into a multi-dimensional experience that goes far beyond collectibles,” said n3o, co-founder of Wilder World. “Together, we are creating a new frontier for multiple immersive brand experiences that can be connected across the metaverse.”