Doodles has Doodles UP! – Kyle’s Journey, the first competitive blockchain game, now live in Telegram. Powered by the TON Blockchainthe title is instantly accessible to over a billion users, combining fast-paced competition with the chance to earn rare digital rewards.
Key Takeaways
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Kyle’s Journey is Doodles’ first game and first release on TON Blockchain.
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The title will launch on August 13, 2025, directly in Telegram.
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Players can compete in real-time, climb leaderboards and unlock rare in-game items.
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Doodles NFTs are trading at 0.91 ETH, down 6.8% in 24 hours.
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The launch reflects a broader trend of NFT brands expanding into interactive gaming.
Within ‘Doodles UP! – Kyle’s journey’
In Doodles UP! – Kyle’s journeyplayers follow Kyle as he escapes to a surreal portal world, where he catches insects (his favorite snack) for points.
The gameplay combines casual fun with competitive elements, allowing players to compete against each other in real-time matches, track their positions on the global leaderboards, and earn in-game currency to unlock rare, collectible items.
Early access players who join the waitlist will receive a rare loot box and bonus rewards. Although Doodles has never produced a game before, the project has integrated Elympics’ multiplayer infrastructure to support fair, real-time play across devices.
Why launch on Telegram via TON Blockchain?
Choosing Telegram is a calculated move. The platform passed one billion monthly active users in March 2025 Doodles a direct path to a large global audience. TON Blockchain is built directly into Telegram, allowing users to store and send cryptocurrency, process payments, and interact with games and mini-apps without leaving their chats.
This setup removes many of the barriers that have slowed blockchain gaming in the past. Players don’t have to create separate wallets or handle complicated onboarding. Games run within Telegram, with wallet creation and transactions handled in the background.
Telegram’s track record in Web3 gaming is already strong. Hamster fighta tap-to-earn mini-game, attracted more than 300 million players, while Notcoin reached millions through similar viral gameplay. Launch Kyle’s journey on TON puts Doodles in front of one of the most active audiences in the blockchain space.
Source: Doodles UP! – Kyle’s journey
Doodles’ shift from NFTs to gaming
Doodles started in 2021 as an Ethereum NFT collection known for its vibrant, playful art. Over the years it has grown into a broader entertainment brand. It will be in May 2025 launched the DEATH token on Solana to add utility for holders and connect to future projects like Doodles 2.
The launch briefly boosted NFT sales by 97 percent, according to Cointelegraph, before market volatility saw the project’s market cap hit drop from more than $100 million to about $54 million, a shift Blockworks described as common in token rollouts.
The move into gaming signals Doodles’ intention to reach beyond NFT collectors. By releasing a game that can be accessed directly through a well-known platform like Telegram, the brand is positioning itself to appeal to both crypto-native users and casual mobile gamers.
Market Snapshot for Doodles NFTs
The current figures show a challenging market environment. As of this week, Doodles NFTs have a floor price of 0.91 ETH, or approximately $4,325.76, which reflects a decline of 6.8 percent in the last 24 hours. Trading volume stands at 43.50 ETH, down 34.2 percent over the same period, with 46 sales – down 19.3 percent.
The collection’s market capitalization stands at 9,128 ETH, with 4,303 unique owners representing approximately 43 percent of the supply. From the all-time high of 23.95 ETH in May 2022, the floor price has fallen by approximately 96 percent. In this context Kyle’s journey could be an attempt to energize existing holders while attracting new players.
NFT brands that focus on gaming
Doodles’ expansion reflects a broader shift in the NFT sector. Projects like Azuki have introduced immersive environments such as “Hilumia”, and Yuga Labs continues to work on the Bored Ape Yacht Club’s Otherside metaverse.
Interactive experiences can extend the reach of a project and provide real in-game applications NFTsand create ongoing engagement loops. For Doodles, the launch on Telegram offers the opportunity to combine its recognizable visual identity with a gaming experience that could reach millions of new users.