Fight.ID is expanding its partnership with the UFC to create new blockchain-based tools for fans, such as digital identity, loyalty rewards and fighter bonuses. With new funding from top investors and athletes, UFC’s adoption of Web3 technology enters the next phase.
Key Takeaways
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Fight.ID strengthens its UFC Web3 partnership with new fan products.
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The funding comes from major investors and professional athletes from multiple leagues.
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The goal is to connect UFC’s global fanbase with Web3 properties and onchain tools.
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UFC fans can expect deeper digital engagement and new reward opportunities.
UFC Web3 Partnership
The UFC and Fight.ID building onchain products that allow fans to connect more closely with fighters. These blockchain tools offer supporters new ways to participate that were previously impossible. Fight.ID, already an official partner of UFC attackexpands the scope of its work to bring more experiences to martial arts fans.
Fight.ID rolls out:
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Digital identity features that allow fans to create verified profiles.
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Loyalty rewards that encourage engagement and community activity.
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Fighter bonus mechanisms where athletes can directly benefit from fan support.
These products are guided by Fight.ID’s core principles: Fight fair, fight together, fight on and fight forever. The goal is to give UFC fans true ownership of their digital experiences and bring fandom into the world of blockchain.
Funding backed by leading investors and athletes
The expansion is backed by a funding round that attracted the attention of big names in finance, sports and entertainment. Investors include Anthos Capital, Aptos Foundation, Aquanow Ventures, Blockchain Coinvestors, Fabric VC, Jupiter, Memeland and Yat Siu of Animoca Brands.
The round also featured professional athletes from the UFC, NBA and NFL, including UFC stars Gilbert Burns, Josh Emmett and Alexandre Pantoja; NBA veteran Baron Davis; and NFL Pro Bowler Cam Jordan.
“This partnership shows how UFC continues to embrace innovation,” the spokesperson said Grant Norris-Jones, Executive Vice President, Head of Global Partnerships at TKO. “James and his team have proven to be dynamic and innovative partners for us, and we are extremely excited to support the Fight.ID ecosystem in the years to come.”
Bringing UFC Onchain to the Global Audience
Fight.ID’s mission is to bridge the UFC’s vast global audience with Web3 technology. With millions of fans around the world, UFC has one of the most engaged communities in sports. Fight.ID plans to provide these fans with onchain experiences that deliver:
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Ownership of digital assets such as collectibles and rewards.
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Access to exclusive benefits based on loyalty and commitment.
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Benefits for warfighters through new blockchain systems.
“As fight fans, we have long admired UFC’s boldness and innovation,” he said James Zhang, co-founder and CEO of Fight.ID. “Over the past three years, our teams have developed incredible trust and collaboration behind UFC’s official digital collectibles. Now it’s time to expand our offering and invite all fight fans to join the tribe of digital ownership.”
Conclusion
The growing partnership between UFC and Fight.ID shows how blockchain is reshaping fan engagement in sports. With digital IDs, loyalty programs and fighter-focused rewards, Fight.ID helps UFC fans get closer to athletes and unlock new digital experiences. Backed by strong funding and shared guiding principles, this partnership aims to further bring UFC’s global community into Web3.