- Aave Labs has published an updated version of its “Aave Will Win” ARFC after integrating community feedback.
- The framework would send 100% of revenue from Aave-branded products to the Aave DAO treasury under a token-centric structure.
Aave has taken its latest strategic proposal to a more concrete phase. After weeks of discussion, revisions, and community resistance over key details, Aave Labs has now published the updated ARFC for what it calls the “Aave Will Win” framework.
Aave Labs is setting up a tighter DAO revenue loop
The core of the proposal is a fairly direct idea. If the framework is approved, all revenue generated by Aave-branded products would be directed to Aave DAO’s coffers. That would mark a notable shift in how the economics surrounding the broader Aave product stack are handled.
The proposal is framed as a token-centric alignment model, which in practical terms means bringing product growth and DAO value closer together. Rather than leaving the product layer economy partially out of the DAO’s direct revenue base, Aave Labs wants these flows to flow directly to the treasury.
That’s important because Aave is no longer just a lending protocol with one interface and a limited DeFi-native audience. It’s trying to grow into something broader, with more user-facing products, more institutional tools, and a larger share of the on-chain financial stack.
Community feedback has already reshaped the proposal
The updated ARFC also indicates that Aave Labs is trying to make this politically palatable within the board. The revised version comes after community feedback shows that the team is not trying to continue working through a static plan unchanged, but is instead adjusting the framework as DAO stakeholders push for greater clarity and tighter alignment.
That does not mean that the proposal is now uncontroversial. Diverting 100% of product revenue to the DAO raises obvious questions about budgets, execution, accountability, and how Aave Labs itself is funded as it builds the next phase of the ecosystem.
Still, the broader message is hard to miss. Aave Labs is essentially arguing that Aave’s next chapter should be built around a cleaner economic relationship between the company’s product work and the DAO treasury. If the board supports this logic, the future of the protocol may be determined less by a single upgrade and more by a deeper restructuring of who benefits.

