Zilliqa has partnered with Racing League, the UK’s premier team-based horse racing competition, to increase fan engagement in horse racing. The partnership aims to combine the physical aspects of horse racing with innovative virtual concepts, all powered by Zilliqa’s advanced blockchain technology.
The future of fan engagement in horse racing
The partnership between Zilliqa Group and Racing League marks Zilliqa’s expansion into the loyalty sector. The collaboration aims to take the fan experience in horse racing to the next level.
Ben Spivack, COO and Head of Partnerships at Racing League, discussed the company’s focus on fan engagement through innovative methods. He said: “At Racing League we recognize the importance of engaging with fans in new and innovative ways. Our partnership with Zilliqa, a leader in blockchain technology, gives us the opportunity to increase fan engagement, adding an interactive dimension to our sport that fits in with the digital age.”
Web3 Fan Engagement Program
Launching later this year, the Web3 Fan Engagement Program will introduce a range of interactive features that will allow fans to actively participate in horse racing. From owning shares in their favorite horses to voting on crucial team and league decisions, fans can be more than passive spectators. The program will also feature prediction games with tangible rewards, both physical and digital, further deepening the bond between fans and the sport.
The partnership between Zilliqa and Racing League also aims to bring fans closer to horse racing with behind-the-scenes access to live racing events, and direct interactions with renowned jockeys and trainers will give fans unprecedented access to the sport they love. These engagement opportunities aim to create a deeper connection between fans and horse racing, converting passive spectators into active participants.
The vision of Racing League
With its team-based competition format, Racing League is at the forefront of innovation in the horse racing industry, and Racing League has successfully attracted participation from leading jockeys and trainers. The goal is to revive the sport for the next generation of fans.
The partnership with Racing League aligns with Zilliqa’s focus on the multi-billion dollar loyalty sector, which spans sports, esports, luxury and lifestyle. Zilliqas blockchain technology has already powered The Pride, a fan engagement program for the European esports team Crazy lions. With this expertise, Zilliqa is well positioned to enter the loyalty industry by leveraging the potential of Web3.
Web3 technology offers a new frontier for fan engagement in the sports industry. Using blockchain technology, Zilliqa and Racing League aim to create new ways for fans to connect with horse racing.