In short
- MrBeast has filed a trademark for MrBeast Financial, a planned app that offers crypto exchange, payment processing, banking and insurance services.
- The YouTuber would need FinCEN registration, state money transmission licenses and SEC/CFTC approval to launch such a platform – no application has been submitted yet.
- This joins 52 trademarks owned by his company, although not all have become actual products or services.
Social media personality James Stephen Donaldson, better known as MrBeast, has filed a trademark for MrBeast Financial, which he plans to use for a downloadable app that will provide cryptocurrency exchange and payment processing services.
The application also covers investment banking services, insurance, financial wellness education, microfinance lending and the “financial exchange of cryptocurrency through decentralized exchanges (DEXs).”
If Donaldson plans to link the MrBeast Financial mark to a crypto exchange or payment platform, he will need to register as a Money Services Business with FinCEN, obtain state-level licenses for money transmission, and get approval from the Securities and Exchange Commission or Commodities and Futures Trading Commission, depending on how the platform would operate.
At the time of writing, it appears he has not filed for any of these. MrBeast Holding did not immediately respond to a request for comment from Declutter.
MrBeast is the most subscribed individual creator on YouTube with 446 million subscribers as of Friday. He is known for his high-budget stunts such as recreating the $456,000 Squid Game in real life, giving away a private island or challenging other YouTube creators to compete for a private jet.
MrBeast is also no stranger to crypto. He has been involved in this sector since at least 2021, investing in startups and making high-profile NFT purchases, amassing at least eight CryptoPunks at its peak. Since then, eagle-eyed crypto sleuths have been monitoring its widely known wallets, watching for signals and notable moves.
Its latest trademark application, filed Monday by parent company Donaldson’s Beast Holdings, has not yet been assigned to an examiner.
If approved, it will join a portfolio of 52 different trademarks owned by his company. They include MrBeast Gaming, MrBeast Burger, MrBeast Philanthropy and MrBeast Bar. A few, but not all, have become real products or services.
MrBeast Burger started as a ghost kitchen delivery service that uses local restaurant partners to fulfill branded orders. It now has a physical location at the American Dream Mall in New Jersey.
The MrBeast Bar trademark was initially used to launch Feastables. The snack company was criticized after Donaldson asked fans to clean up the chocolate bar displays in stores and offered to enter a $5,000 raffle if they sent him proof that they had done so.
The Finger on the App brand was used to launch a mobile game that challenged players to keep their finger on their phone screen. The last person with a finger still on the screen won $25,000.
Some of his others, like Beast Mode, MrBeast Mode, and Beast Games, haven’t come to fruition yet. But it’s also common for companies to file defensive trademarks to prevent others from laundering a product or service using the name.
A handful of other crypto trademarks have recently been filed, including one from Ripple Labs for the “Ripple Custody” brand. The company launched its “bank-grade custody solution” in 2024 and subsequently registered the trademark in February.
Wall Street titan JP Morgan drew questions from the industry when it registered “JPMD” as a trademark, reserving its use for “digital asset trading, exchange, transfer and payment services.” There was speculation, but never confirmation, that it may have been intended for a stablecoin.
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