World Liberty Financial (WLF), a decentralized finance company associated with newly elected President Donald Trump, has purchased and registered four new Ethereum domain names linked to the Trump family through the Ethereum Name Service.
Purchases made by WLF came up Declutter attention when they surfaced late Sunday night via The Kobeissi Letter’s social media account, with the financial research organization wondering if this indicated possible launches of more Trump family meme coins.
Ethereum Name Service did not immediately return a request for comment Declutter.
The Delaware-based company secured worldliberty.eth, trumpcoin.eth, erictrump.eth and barrontrump.eth via bulk transfers late Sunday night, according to on-chain transaction data from Etherscan, reviewed by Declutter.
This follows from a report by Declutter on late Sunday night, during which the DeFi firm bought more than $48 million worth of Ethereum (ETH), a day after the launch of Trump’s official meme coin.
“My hunch regarding future meme coins is that they will follow a playbook similar to the one Zak openly promotes in his business lifestyle content.” Erin Redwing, CEO of Inscribe Atlantis, an Ordinals-based events company, shared Declutter.
Redwing is referring to Zak Folkman, co-founder of WLF. In a separate post, Redwing claims that Chase Hero, another co-founder of WLF, blocked them on X after posting a video showing Folkman’s stint as a vlogger in 2020.
So far, the Trump family has launched two meme coins: $TRUMP and $MELANIA. Another unofficial token is tied to Barron Trump as a Solana meme coin launched by Pump.fun.
What is WLF?
The platform describes itself as a “US-based decentralized platform” that aims to “provide information about and access to certain third-party DeFi applications based on American ideals of freedom, privacy and freedom to transact.”
While the company leverages Donald Trump’s name recognition and celebrity status by listing him alongside his sons as “Chief Crypto Advocate” as “Web3 Ambassadors,” the official documentation explicitly states that “World Liberty Financial, the WLFProtocol and $WLFI tokens are not political and political. have no ties to any political campaign.”
The WLFI token was launched in October last year with strict restrictions. All tokens are “non-transferable and locked in a wallet or smart contract indefinitely,” according to the project’s “golden paper.” That’s the version of a white paper.
Any future changes to this structure would require board approval “in a manner not inconsistent with applicable law,” the document said.
As of early Monday morning, WLF on X, formerly Twitter, has confirmed that another 5% of its token supply is available for purchase. But the project has not made any public statement on how the Ethereum domain names will be used.
Edited by Stacy Elliott.
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