WhiteBIT has launched WhiteBIT US, a New York-based licensed exchange offering spot trading and platforms, with plans to expand services and hire in all 50 states.
Summary
- WhiteBIT US starts with spot, instant exchange and on/off-ramps, and plans fiat integration, institutional KYB onboarding, custody and liquidity products.
- The US launch aligns with WhiteBIT’s seventh anniversary and W Group’s growth into a broader fintech ecosystem spanning crypto, payments, banking and infrastructure.
- The company highlights strong security credentials, no reported breaches, top CER.live ranking, CCSS Level 3 and a reported 35 million global users.
WhiteBIT, a European cryptocurrency exchange, launched its U.S. operations through WhiteBIT US, an independently operated entity designed to expand across the country, the company announced.
WhiteBIT VS has secured operating licenses and plans to expand availability in all 50 states, the company said. The platform will provide US users with high security standards, compliance protocols and competitive trading fees.
“Our decision to launch in the US is driven not only by expansion, but by the country’s proactive approach to cryptocurrency and its strong policy to attract technology companies,” said Volodymyr Nosov, founder and CEO of WhiteBIT and president of W Group. “The US is focused on growing the industry and strengthening its leadership in blockchain innovation.”
WhiteBIT grows globally with US debut and Times Square push
At launch, verified US users will have access to spot trading, instant exchange and on/off-ramp services, the company said. WhiteBIT US plans to expand its offering to include fiat integration, KYB onboarding for institutional clients, and additional products including custody and liquidity solutions.
The company established its headquarters in New York and assembled a team of U.S.-based executives supported by satellite offices across the country, the announcement said. WhiteBIT, which employs more than 1,300 people worldwide, plans to expand its U.S. workforce by hiring local talent.
The U.S. debut coincides with the company’s seventh anniversary and marks its evolution from a single exchange to W Group, a global fintech ecosystem consisting of eight companies spanning crypto, payments, banking and blockchain infrastructure, the company said.
To mark this milestone, WhiteBIT launched a global brand campaign to address public concerns about cryptocurrency. One of the campaign’s videos will debut in Times Square from November 28 and showcases the company’s approach to digital finance.
Earlier this year, the company also announced a major strategic agreement with Durrah AlFodah Holding to help drive Saudi Arabia’s digital finance and blockchain development.
Accompanied by the WhiteBIT token (WBT), the exchange has been actively pursuing growth since its launch in 2018.
WhiteBIT reported no recorded security breaches and has several industry certifications. The platform is ranked among the top three security exchanges by CER.live, holds the CryptoCurrency Security Standard (CCSS) Level 3 certification, and meets AML and KYC compliance standards, according to the company.
The platform has built a user base of more than 35 million users worldwide, the company said.
