Swiss lecturer UBS, who manages more than $ 1 trillion in assets, said that rich customers have started assigning a maximum of 5% of their portfolios to Crypto as a way to cover themselves against inflation and currency vatility.
According to the global investment returns of the Swiss Bank 2025 YearbookRich investors diversify further than traditional assets by investing in Bitcoin (BTC) and alternative cryptocurrencies.
Portfolio -strategies shift
The report emphasized how Crypto has evolved from a peripheral equipment to a recognized part of the modern portfolio construction, in particular because worries in the long term around the US dollar and other Fiat currencies amount to.
The 2025 yearbook noted that traditional diversification models, once dependent on real estate, raw materials and global shares, are reconsidered in response to structural inflation and an increased systemic risk.
Digital assets receive attention to their low correlation with legacy markets and their potential to act as buffers against macro -economic shocks.
The analysis reflects comments from Bitwise Cio Matt Hougan, who recently emphasized that institutional and high-net-worthy investors are increasingly considering a crypto as a macro-heg. Hougan said in the same way that these investors are starting to increase their allocations to crypto from 1% to a maximum of 5%.
Generation
UBS data show a clear generation distribution in how customers approach crypto. Younger investors, mainly those younger than 50, are considerably more likely to include digital assets in their core ownership.
Many do not only consider cryptocurrencies as a hedge, but as a bet on the future of financial infrastructure, driven by progress in blockchain, tokenization and decentralized applications.
These investors are also more comfortable with volatility and receptive to emerging technological sectors. For them, Crypto naturally fits in addition to venture capital and exposure to technology in portfolios designed for long -term growth.
Older customers, on the other hand, approach the tendency to approach Crypto with greater caution, thereby limiting the exposure to small, controlled allocations by regulated products or tokenized versions of traditional financial instruments is often limited.
For these investors, Crypto plays an additional role, similar to gold, insurance against systemic cataract risks, rather than a primary growth motor.
