Turtle has introduced a new framework that has been designed to measure and reward one of the scarce assets in digital financing, Onchain -Liquidity.
The company announced the launch of the Turtle Liquility Leaderboard, which ranks participants by verified deposits, user distribution and engagement multiplicators, creating a standardized scoreboard for protocols and liquidity providers.
The launch comes at a time when the market depth is weakened about digital assets. Kaiko reported that the liquidity for the top 50 altcoins on market depth in the first quarter of 2025 fell by around 30%, which reflects both the falling incentives for the market and a concentration in less assets. With protocols that compete for sustainable liquidity, Turtle’s system reformulates how capital allocation is followed and rewarded.
The leaderboard applies three categories to participants. A liquidity score measures time-weighted deposits in supported partners, a distribution score follows the liquidity that is brought by referrals from users and boosts multiplicators for verifiable identity and activity.
In contrast to points programs or engagement leaders, which are often dependent on impressions or social statistics, the framework is based on capital that cannot be easily falsified.
Turtle’s Chief Executive, Essi, said in the release that liquidity has been overlooked in favor of vanity statistics and the company wants to center it as the signal that is the most important.
The announcement builds on Momentum Turtle that has generated through earlier campaigns. Since 2024, the distribution protocol has coordinated liquidity for ecosystem launches, according to the business material more than 300,000 portfolios more than 300,000 portfolios.
During the TAC event of Arbitrum earlier this year, Turtle Vaults drew more than $ 100 million in the first week, $ 150 million against the second, and ultimately about $ 790 to $ 800 million in liquidity by the time of the Manetet launch, with curve founder Michael Egorov among those who participate.
The company’s network scale was again cited in May when it was a seed round of $ 6.2 million under the leadership of Theia, with the participation of Susquehanna International Group, Consensys and Laser Digital from Nomura.
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The company has also experimented with cross-domain leaderboards. In June Turtle went live on Kaito’s Yapper Attention Leaderboard, which ranks participants through involvement. The liquidity leaders board expands this approach to capital flows, the coordination of protocols and allocers through verifiable obligations instead of measuring impressions.
Chief Technology Officer Nick Thoma described it as combining liquidity and distribution with social incentives to give protocols that remains.
Similar coordination systems have recently drawn the importance of the market. Incentive platforms such as Royco have reached almost $ 3 billion in total value that is locked by the design of the mechanism that channeled capital on protocols, and long-term bribes and ve-token models on curve and velodrome continue to influence the liquidity allocation. By creating a transparent and composite scoreboard, Turtle wants to offer a competitive layer that protocols can also be white label for their own launches.
Future iterations of the rankings are planned to include protocol-specific rankings, further socialfi integrations and mechanics that merge cultural involvement with the financial contribution.
Turtle positions the system as a way for liquidity providers to get visibility and for protocols to achieve more efficient capital distribution.
The framework is planned to expand in the coming months.
Turtle said that the leaderboard will evolve to a white label component who can embed protocols directly into their campaigns, whereby time weepositos, referral flows and verified user signals are combined in a single measure for market deployment.
