Trump Media & Technology Group (TMTG), the company of Donald Trump behind Truth Social and the streaming platform Truth+, announced The launch of Truth.fi.
On January 29, the company announced that it is planning to develop a series of investment products that match what it calls an “America -First” strategy. These investments can be tailor -made exchange -related funds (ETFs), separately managed accounts (SMAs) and even exposure to Bitcoin and other cryptocurrencies. TMTG says that the emphasis will be on industries such as production, energy and other sectors that, according to her, contributes to what it calls the ‘patriot economy’.
With more than $ 700 million in cash reserves from the end of 2024, TMTG assigns up to $ 250 million to these investments. The funds will be kept by Charles Schwab, who will also help develop SMAs. Yorkville Advisors, a company that is known for working with small and medium -sized companies, will act as the registered investment advisor (RIA) for Truth.fi’s financial products.
CEO Devin Nunes has framed the move as part of the broader goal of the company to offer alternatives to traditional institutions, which TMTG often portrays as politics. According to Nunes, Truth.fi is a logical next step for the company, after the launch of Truth Social as a freedom of freedom for regular social platforms and the introduction of Truth+, its streaming service. He emphasized that the new financial enterprise is intended to offer American investors options apart from what he called ‘Big Tech and Woke Corporations’.
TMTG has been hinting for a while on a move to Fintech. In November 2024, reports appeared that the company had submitted a trademark request for the name ‘Truthfi’, in which it described as a payment platform for digital assets. At the time it was unclear whether this was only a defensive step to protect the brand or a sign of real business plans.
The company has not provided a detailed timeline for when Truth.fi’s products will come on the market, but it says that multiple investment vehicles are planned for rollout in 2025. This depends on the completion of partnerships, securing financing and cleaning up regulatory Obstacles.
Trump Media Stock (DJT) rose after the announcement. Shares rose from $ 30.04 on Market Close on January 28 to $ 35.30 in pre-Market Trade on January 29, which reflects a jump on a jump of 17.51%.
State in this article
