Trump Media & Technology Group confirmed the end of a $ 2.44 billion private placement on 29 May to finance a radical bitcoin (BTC) Treasury strategy.
The deal, involving around 50 institutional investors, includes the sale of 55.9 million shares of ordinary shares for $ 25.72 per share and $ 1 billion in 0% convertible senior secure banknotes owed 2028.
The net yield, around $ 2.32 billion, will be used to collect Bitcoin and support current activities, according to the company.
With this step, Trump Media competes directly with other business Bitcoin treasure boxes, such as strategy, which from May 2025 kept more than 580,000 BTC.
As soon as the purchases have been completed, Trump Media is expected to join the top five public companies by Bitcoin Holdings worldwide.
CEO and chairman Devin Nunes framed the deal as a strategic pivot towards financial autonomy and integration of digital assets. He said:
“Trump Media is aimed at acquiring great assets. This deal means that the company will have more than $ 3 billion in cash and give exposure to Bitcoin to the shareholders. It positions us for the kind of rapid expansion that we always have in mind.”
The company has not announced how much bitcoin it is planning to buy or the timeline for implementation, but it confirmed that Crypto.com and Anchorage Digital, two leading digital assets, regulated in the US, will keep the assets in detention.
The movement of Trump Media is amid a wider wave of institutional crypto acceptance after the approval of Spot Bitcoin ETFs earlier this year.
The company’s ecosystem includes social and streaming platforms and a newly launched fintech brand aimed at blockchain-based financial products. The company tries to take advantage of what it describes as the ‘first economy’ America.
The offer adds Bitcoin to the balance sheet of Trump Media and adds to a reported $ 759 million in cash, kasequivalents and short -term investments from the end of the first quarter of 2025. That figure brings, in addition to proceeds from the offer, its liquid assiva to more than $ 3 billion.
The transaction was led by Yorkville Securities and Clear Street, with BTGT and Cohen & Company Capital Markets that also serve as placement agents. Cantor Fitzgerald advised on the deal, while a legal adviser was provided by Nelson Mullins Riley & Scarborough LLP and Reed Smith LLP.
Trump Media’s access to Crypto Treasury Management is because American supervisors are still evaluating rules with regard to stablecoins, tokenization and retention practices for public companies that keep crypto.
The positive regulatory momentum has grown under President Donald Trump, with legislation for the progress of the sector in parts of the American electorate.
With political momentum behind Pro-Bitcoin sentiment, Trump seems to bet Bitcoin as a core element of his financial identity.
