World Liberty Financial’s USD1 stablecoin, which is linked to US President Donald Trump’s family, saw a sharp jump in market capitalization this week after Binance rolled out a high-yield promotion targeting the token.
On Wednesday, the market value of USD1 rose by approximately $150 million, to climb from about $2.74 billion to $2.9 billion, according to figures quoted alongside Binance’s announcement of its new ‘USD1 Boost Program’.
The increase followed that of Binance decision to offer enhanced returns of up to an annual percentage rate of up to 20% on USD1 held in its Simple Earn Flexible products.
The promotion, which runs from December 24, 2025 to January 23, 2026, is structured to combine Binance’s standard real-time APR with additional bonus rewards.
Binance targets passive yield seekers with a temporary boost of USD 1
Binance said the campaign is designed to help USD1 holders increase passive returns during the limited period, with subscriptions allocated on a first-come, first-served basis.
According to the operation of the program, users who subscribe to USD1 Flexible products can earn rewards through two streams.
The real-time APR accrues minute-by-minute and is automatically added to users’ Earn accounts, while the bonus tiered APR is calculated separately and credited to users’ Spot accounts daily, starting the day after rewards begin to accumulate.
Binance has set a minimum subscription amount of USD 0.011 and limits participation to USD 2 million1 per user. Bonus APR levels apply to balances up to 50,000 USD1, with any amount above that threshold earning only the standard real-time rate.
To participate, you must navigate to the Easy Earn section, select USD1, choose the Flexible option and complete the subscription process.
The USD1 Boost is part of Binance’s broader offering of “Boost” programs, which the exchange uses to boost engagement on different parts of the platform.
Other Boost offers include BNB Boost, which allows users to borrow BNB at favorable rates to qualify for higher VIP levels, and LiquidityBoost programs that reward market makers with fees on select trading pairs.
Incentives, airdrops and deals are driving a rapid rise of USD1 on Binance
Binance has positioned these initiatives as time-limited incentives designed to optimize capital use and encourage activity within its ecosystem.
The latest promotion comes amid a series of developments that have steadily expanded USD1’s footprint. In June, World Liberty Financial announced that it had dropped approximately $4 million in USD1 to holders of its WLFI token, distributing approximately $47 in USD1 to each eligible wallet outside certain jurisdictions.
Trump-affiliated World Liberty Financial this week dropped an estimated $4 million worth USD 1 to holders of its native token.#WorldLibertyFinancial #USD1https://t.co/maLUNfTIuz
— Cryptonews.com (@cryptonews) June 4, 2025
The airdrop was conducted on Ethereum and was intended as a live test of the project’s distribution infrastructure.
Binance has also taken steps to deepen its support for the stablecoin. On December 11, the exchange added free USD1 trading pairs against major cryptocurrencies and said it would convert collateral backing its Binance USD product into USD1 at a one-to-one ratio.
@Binance has expanded access to the Trump family-linked USD1 stablecoin and added new free trading pairs.#Binance #Trumphttps://t.co/s0vD9yk357
— Cryptonews.com (@cryptonews) December 12, 2025
Earlier this year, USD1 was used to settle MGX’s $2 billion investment in Binance, a transaction that Eric Trump unveiled during a panel at Token2049 in Dubai.
These integrations have propelled USD1 into the rankings of the world’s largest stablecoins by market capitalization, placing it seventh globally, behind PayPal’s PYUSD.
World Liberty Financial’s crypto activities, including USD1, have been reported to generate approximately $802 million in revenue in the first half of 2025.
At the same time, the project has been scrutinized. A Bloomberg report from July cited anonymous sources claim that Binance contributed code to the development of USD1, a claim that Binance founder Changpeng Zhao disputed, saying the report contained factual errors.
In addition, U.S. Senators Elizabeth Warren and Jack Reed urged federal authorities to investigate World Liberty Financial’s alleged ties to illegal actors, allegations the company has denied.
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