In short
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Opportunity Cost is a browser extension to automatically convert all website prices to Bitcoin and SATs, the smallest denomination of BTC.
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The maker believes that the tool will help the Bitcoin acceptance accelerate by helping users visualize the expenditure in cryptocurrency.
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It can also reduce unnecessary purchases by showing the opportunity costs of purchases, the maker said.
A new browser extension converts the prices on every site into Bitcoin and SATs, the smallest denomination of the orange currency. De Schepper says that the expansion is a step in the direction of massive adoption, will help him in his personal life – and perhaps even more unnecessary purchases stop.
Ninja Blender: 84,182 SATs. Lamborghini Aventador: 3.83 BTC. A luxurious apartment with five bedrooms overlooking Central Park: 560 BTC. The entire annual income of the best paid athlete Cristiano Ronaldo: 2,570 BTC.
Viewing money in Bitcoin and SATs, instead of dollars, can be refreshing and pretty funny. But, says the maker of the extension, it also opens your eyes for how much bitcoin you could stack instead.
Opportunity costs launched on Chrome and Brave Browser on Tuesday, with Firefox compatibility to follow soon. Immediately it was made by Buzz on social media when Crypto enthusiasts flowed to see their favorite products in SATs and to realize how much bitcoin they spend on foolish purchases.
The expansion was established by Marty Bent, managing partner at investment firm Ten31 and founder of Bitcoin-oriented media company TFTC, shortly before the truth for the Commoner.
Have been told Decrypt The fact that the extension serves multiple goals, but the most important thing is that it is a memetic tool for standards to understand what he believes that the future will look like.
Bro !!! Opportunity costs @TFTC21 Work for the first time. This house is far too expensive, certainly not worth 24.99 Bitcoin. The dollar price can be good for everything I know. But start with prices in Bitcoin. It is the better, more neutral account unit! pic.twitter.com/hulbfzqz3c
– Parker Lewis (@Parkeralewis) June 11, 2025
“You can try to explain things to them. You can grab them at the shoulders, you can shake them, you can encourage them to do things. Many people hear you when you do that, but don’t listen to you,” he explained. “So I thought this app was a good way to help people see Bitcoin and really start conceptualizing what the world would look like if Bitcoin was their money.”
Ironically, it launched the same day economist and old Bitcoin critic Peter Schiff said he would do that Admit that he was wrong About the cryptocurrency when everything is priced in Bitcoin. The Extension Opportunity Cost is a step in the right direction to realize this, De Schepper said.
“I don’t imagine that many people who don’t like Bitcoin will first download it,” said Bent. “But the power of the tool is that it can become very viral. Because people who love Bitcoin take screenshots of things priced in Bitcoin, share that, and the people who are outside, will see that and hopefully start to get questions about Bitcoin.”
Although he hates the term ‘Bitcoin Maxi’, that most people would label him and his company as precisely. He says that he uses Bitcoin every day as a form of payment, and his company, TFTC, at least partially pays all his employees in Bitcoin.
As such, the extension acts as a tool to help its employees better understand the prices of the products they buy.
Bent believes that Bitcoin is just a better type of money to hold and use instead of Fiat currencies because the dollar is inflationary. For that reason, he opposes the use of stablecoins, Crypto -Tokens linked to the price of Fiat currencies such as the US dollar.
“They are still tied up, meaning to play, to the dollar, which is blown up every year,” he said, referring to binding, the issuer of the largest stablecoin USDT. “Stablecoins are inherently unstable, in the sense that they are bound by a continuous breaking of currency. And so I think you want to keep money better.”
To further illustrate this point, a new function in development users will show how products cost less bitcoin due to the rising value, even if the same products cost more in Fiat -currency due to inflation.
By viewing products in Bitcoin, he also thinks that unnecessary spending habits can reduce.
“While you shop on the internet and keep consumerism,” explained, “it is also not only to help how much you spend in Bitcoin, but also to ask yourself the question: do I prefer this trinketing that I now buy online, or do I buy so much bitcoin?”
He added: “If you see an apartment with four bedrooms in New York City priced at 500 Bitcoin, is it forcing one to question, is that apartment really worth 500 bitcoin?”
Published by Stacy Elliott.
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