Sharplink -Gaming, once known as a sports betting technology provider, has renamed himself the world’s greatest company holder of Ether.
Sharplink is perhaps the most recognizable listed Ethereum (ETH) Treasury vehicle today. In one of his very first interviews ever since he became Sharplink’s Co CEO, Joseph Chalom discusses the reason behind this strategic overhaul, why Ethereum was chosen about assets and how the company is planning to activate his ETH further than simple buy-and-hold.
The Pivot was led by a private placement of $ 425 million under the leadership of Consensys, founded by Ethereum co-maker Joseph Lubin, who is also chairman of the Sharplink Direcotrs Council. With a position with a value of approximately $ 1.65 billion, the company has already deployed a significant part of its participations and is actively investigating other ways to generate yields, including repeated and selective participation in Defi protocols.
Since Ethereum cement his role in tokenization, stablecoins and the wider financial stack, Sharplink not only positions himself as a passive holder, but as a business operator within the Ethereum economy.
In the Q&A that follows, Chalom describes how Sharplink is planning to use his deep ties with the Ethereum ecosystem, to maintain the trust of investors and to build value in the long term that goes beyond speculative appreciation.
Crypto.news: Sharplink has recently presented from a sports betting tech company to an Ethereum-oriented strategy and has now become the world’s largest company holder of ETH. My first question wants to concentrate on the timing. Why now? What has changed in your investment thesis or market prospects in recent months, which means that you take Ethereum as your primary treasury reserve activa?
Joseph Chalom: We believe in Ethereum as a transformational technology and a long -term chance. We have to credit Michael Saylor and strategy for the inspiration to follow an ETH Treasury strategy for Sharplink. After he had researched the idea of the turn of the year, Joseph Lubin, chairman of Sharplink, co-founder of Ethereum and founder and CEO of Consensys, came to the conclusion that this is an optimal way to maximize the return on Ethereum while the shareholder value is stimulated.
Our investment thesis is Ethereum will be the neutral, decentralized platform that will protect Stablecoins, a series of tokenized real world assets and other economic activity for the next generation – you can consider it the trustware for worldwide finances.
CN: Your update of July 2025 noted that around $ 257 million newly raised capital must be used in ETH purchases. Is Sharplink’s aggressive accumulation of Ether in the future? Do you have a goal of total ETH possession or timeline for the use of those funds? In addition, after the current appearance yields and non-realized profits, do you investigate extra ways to make money with this substantial ETH Treasury (for example, offering striking services, the use of ETH in Defi or other income flows), or is the strategy in the first place a long-term valuation?
JC: Sharplink’s mission is intended to encourage the shareholder value by becoming the most trusted company holder of ETH and to activate it for revenue. Our intention is to use our institutional experience, resources and strategic relationship with consensys to speed up the institutional acceptance of Ethereum, which means that it is central to global finances.
Our platform will focus on earning a distinction as one of the largest ETH treasure boxes of a public company; try to acquire ETH at the lowest mixed costs to increase our ETH concentration; Perform strategies to record the price valuation in the long term, the preparation of yield and accretion of our active, disciplined treasury management. We will benefit from our core strategic relationship with the most experienced Ethereum Development Company on the Planet Consensys.
Setting is the basic mechanism for us to generate productive yields on all our ETH companies. There are further possibilities to use ETH in the Defi Stack in ways that manage our risk, while sustainable growth in the Ethereum ecosystem is supported, that we will continue to explore and evaluate. Selective Defi participation is the natural next step after the expansion.
We do this via a public equity-BET-that a very liquid Nasdaq-Gente Treasury Company is with a strong, on average daily trading volume.
CN: Ethereum co-founder Joseph Lubin is now the chairman of the Sharplink council and his business consensys led a private placement of $ 425 million to start your Ethereum Treasury strategy. What is the involvement of Lubin and the support of Consensys that influences the direction of Sharplink on a practical level? Can you share examples of how this partnership helps, for example, develop products based on Ethereum, advise on blockchain integration or open doors within the crypto industry?
JC: The investment of Consensys in Sharplink makes a powerful partnership possible that has strengthened both organizations and created new opportunities. Sharplink benefits from our chairman – Joe Lubin – leadership and from guidance from other important managers who have many years of experience at Consensys. Although individual and different companies, Sharplink and Consensys enjoy a robust strategic cooperation.
Consensys’ expertise is brought to wear Sharplink’s plans to pursue Defi chances on Ethereum.
CN: Your strategy so far has been to use almost 100% of your ETH interests to earn returns on the chain. Do you foresee that it goes beyond the simply coming out in other financial strategies based on Ethereum? Lubin said that Sharplink “the acquisition, setting up and re-taking ETH as responsible stewards of the network. Could this imply this of investigating new protocols (for example, re-expand through emerging Ethereum-Laag-2s or Defi loans) to stimulate the return?
As mentioned earlier, 100% of our ETH interests are our basic institution for treasury management and yield generation. We also actively investigate Defi protocols throughout the Ethereum Ecosystem, including repetition and loans, to identify opportunities to generate an even greater sustainable value for our shareholders, while the risk is managed and supports Ethereum.
CN: Holding More than three -quarters of a billion dollars in Ether come with great responsibility in terms of security. What measures do you take to protect Sharplink’s ETH Treasury? RetailCrypto -investors swear by the mantra “not your keys, not your coins” but in your context of companies and Wall Street, whose “keys” secure the ETH of the company, and how can investors be convinced that those funds are safe against theft or loss?
JC: Security is our top priority. Sharplink uses the best industrial practices to protect our treasury, supported by relationships with leading industrial providers, such as Galaxy Digital, Parafi, Anchorage and Coinbase.
CN: Does Sharplink have plans to introduce his own cryptocurrency token or digital assets based on Ethereum as part of your ecosystem? For example, can you launch a token to reward users, facilitate gambling transactions or represent loyalty points in a limited fair way? Or are you planning to comply with existing cryptocurrencies (such as ETH) and traditional payment methods for your platform?
Sharplink has no plans to introduce our own token. The Nasdaq Ticker is $ sbet. The active is $ ETH.
CN: The core activity of Sharplink has been in online marketing and technology for sports books, for example your Pas.net affiliate network and the C4 Betsense platform that personalizes gambling offers. How do these legacy operations cross with your new Ethereum-Central approach? Are you going to integrate blockchain into those existing services (such as the use of smart contracts to keep an affiliate references or reward users with crypto stimuli)? Or do you consider the crypto initiatives as a separate arm that will develop new products from the ground?
We believe that the investment led by Consensys has made our groundbreaking ETH Treasury strategy possible and expect it to strengthen our affiliate marketing activities. We will always look to use blockchain technology where it is added value for our investors and partners.
CN: Some investors compare the strategy of Sharplink with having a time machine to invest in strategy, but with ETH instead of BTC ”. Moreover, other public companies such as Bitdigital and Bitmine have recently turned to Ethereum treasuries to retain a similar edge. ETF or a mini strategy (nothing wrong with that), but I would assume that your vision is to evolve to a company that can use Ethereum to innovate your industry instead of sitting at the assets.
JC: Fortunately, there are fantastic leaders who share our prospects about the value of digital assets such as BTC and ETH, and we work in the same direction to turn Blockchain the foundation of the financial system.
BTC as a value storage is a great initial use case to introduce digital assets to ordinary investors. Just like BTC, ETH is also a non-dilutive digital active, but the advantage of ETH compared to BTC is a productive active in a productive platform with access storage and other yield generating activities. That gives us much greater flexibility to bring investors value than BTC Treasury companies.
The differentiation of Sharplink from other ETH Treasury companies is our unparalleled Onchain expertise, which comes from the top from the leadership of Joe Lubin.
I am delighted to bring my own experience to Sharplink, with lessons that were learned by helping the Aladdin Fintech Business of BlackRock and leading the strategy of the company Digital Assets, including stablecoins, Crypto exchange products such as Ibit and Etha, as well as the Tokenization.
