OpenAI rolls upgrades for chatgpt search, online shopping

On Monday, OpenAi announced a new set of upgrades for the Chatbot Chatgpt’s search experience, including a new store function with which users can find products directly, compare and buy, without sponsored placements.

“Product results are chosen independently and are not advertisements”, OpenAI posted On X, in addition to the announcement.

The company revealed that Chatgpt In the past week, behaves 1 billion web search assignments and shared the growth of a tool that was only officially added in November.

With Chatgpt who now offers advertising -free shopping in addition to real -time searching, OpenAI immediately challenges the Google model to earn money through paid advertisements, a system that has generated hundreds of billions of dollars for Google in the last two decades.

The AI ​​search can now detect when the question of a user indicates the store intention, such as a search for gifts or affordable electronics and surface lists, prices, reviews and direct links to make a purchase.

The new functions are rolled out worldwide to Plus, Pro, free and even broadcast users and must be fully deployed within a few days, the AI ​​research agency said.

In addition to shopping, OpenAI has upgraded Chatgpt’s search to record multiple quotes for a single answer, mark quotes that are linked to specific parts of answers, autocomplete, trending searches and live answers via WhatsApp via 1-800-chatgpt.

Websites that allow the Crawler of OpenAI to scan their pages can be included in search results, and any clicks of chatgpt will wear a tag that she identifies as traffic from chatgpt, according to the company rack.

A new way to do things

In contrast to the latest approach from OpenAi, which according to them shows the product results without paid placements, Google shopping Combines paid and organic mechanisms.

Some products appear because retailers buy advertisements, while others score high through optimization efforts that are aimed at Google’s search algorithms.

Traders and publishers compete to create high -quality product entries and detailed assessment content that interprets the Google system as authoritative and reliable.

Earning a top position can generate significant affiliate income for websites, because users who click through the trusted assessment leaders have a better chance of completing purchases and generating commission payments for the publisher.

In tests performed by Decrypt In November, often chatgpt surpassed Traditional engines such as Google and even AI-Native competitors love perplexity by providing more extensive answers and localized information (such as Bitcoin prices in local currency).

However, it was also more closely moderated and refused to answer sensitive instructions.

While expanding the functions of chatgpt Criticism Users frustrated by the excessive flattery of the chatbot and forced positivity.

CEO Sam Altman acknowledged the problem and admitted that the chatbot had become “te Sycophant-y” and annoying “and promising solutions and personality adjustments

The recoil comes as the competition rises about how AI search engines will find a balance between user experience and income, where rival platforms are also confronted with control over their business models.

PERTLEXITY CEO ARAVIND SRINIVAS recently refuted A Techcrunch Story that suggests that the company would inevitably take over advertisements, so that he had only answered a hypothetical question during a podcast discussion.

Srinivas said that the “key point” was that solving “memory and personalization” is essential, “whether you do advertisements or not” to create a fully functional AI assistant.

Published by Sebastian Sinclair