In short
- Healthcare company Prenetics has purchased $ 20 million from BTC for its business treasure box.
- The company plans to integrate Bitcoin into its consumer health platforms and activities and hinted to further expand his treasury.
- A crypto advisor linked by Trump will serve as an adviser, the company announced.
When most care companies discuss digital transformation, they usually mean electronic medical files or telegeniakteig platforms.
But for Prenetics Global Limited, a listed health sciences, digitally meant the next level: a Bitcoin-Treasury strategy of $ 20 million that adds its name to a growing list of companies that use a Bitcoin acquisition strategy.
The Nasdaq-Nomics and Digital Health Company made public Wednesday that it acquired 187.42 BTC for an average price of $ 106,712 using the custody platform of Kraken. The purchase represents the start of what prenetics calls an “extensive” Bitcoin strategy Approved by his board, with plans for substantial future expansion.
In a statement, the company said that the investment is part of a plan for ‘the dawn of a new era’ in which domains such as Genomics, personalized medicine and digital assets will ‘cross in ways that a revolution can bring about in’ how we think about health, richness and lifetime said CEO Danny Yuug.
Apart from its Treasury strategy, Prenetics plans to explore yield generation through crypto loans and structured products using institutional tools. The company also accepts Bitcoin payments in its consumer health brands, creating an integrated ecosystem from Treasury Management to customer transactions.
The company recently increased its turnover guidance 2025 to $ 80- $ 100 million, which projected profitability by Q4. The shares (Nasdaq: Pre) rose by 23.3% on the day on Wednesday that was traded after the announcement of $ 9.26.
Orange
To guide the initiative, Prenetics recruited the former Okex Chief Operating Officer Andy Cheung on his board. Cheung previously helped with the supervision of billions in the daily crypto -trading volume at one of the world’s greatest stock markets.
Tracy Hoyos-López, Chief of Staff of Strategic Initiatives in Kraken, has become a member of the company as an advisor and helps to guide the prenetics while taking over the Bitcoin Treasury Playbook that is used by companies, including companies, Strategy And Metaplanet.
Hoyos-López was one of three people who are crucial for making President Donald Trump “Orange” by bringing him to speak at the Bitcoin conference in Nashville last year.
At the conference, Trump promised To set up a “strategic BTC stock”. “In March, the president signed An executive order to set up a strategic reserve “capitalized with Bitcoin owned by the federal government”, according to a statement from AI and Crypto Czar David Sacks.
Hoyos-López argued fiercely for Trump, who was confronted with Kamala Harris for the presidency at the time. “Our industry as a whole will cease to exist if Trump does not win,” said Hoyos-López at the time, by A report by CNBC.
Decrypt reached the prenetics for comments on Hoyos-López’s appointment.
Edited by Stephen Graves
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