Bitget saw a 683% increase in Gen Z users in November, marking a shift in crypto demographics following Donald Trump’s victory in the presidential election.
The share of new Generation Z users on the crypto exchange rose from 26.2% in October to 53.8% at the end of November, reflecting increased interest among younger investors.
The surge coincided with post-election optimism that pushed Bitcoin prices past $90,000 and the broader crypto market cap above $3 trillion.
The increased interest of Generation Z
Trump’s pro-crypto rhetoric during his campaign, including promises to establish a national Bitcoin reserve and encourage domestic Bitcoin mining, resonated with younger voters. This target group, known for its technical knowledge and interest in financial autonomy, responded by flocking to platforms like Bitget.
A total of 844,000 new users under the age of 25 joined Bitget in November, a dramatic increase from the 110,000 registered in October. The shift highlights the influence of political narratives on financial behavior, with market enthusiasm fueled by fear of missing out (FOMO) and expectations of favorable crypto policies under the new administration.
Bitget previously saw user growth in late summer 2024, driven by Apple Pay and Google Pay integrations. However, the latest wave of Gen Z users reflects a unique alignment of political and market forces, highlighting the demographic group’s sensitivity to external developments.
Strong support
The platform’s growth follows broader trends, with Trump gaining strong support among young men, particularly white voters aged 18 to 29, where he led by 28 points. Social media engagement and messages of support from figures like Elon Musk and Joe Rogan further strengthened Trump’s appeal to this cohort.
Bitget’s research shows that Gen Z users make up 21% of crypto investors, and their growing financial literacy and income levels position them as key drivers of future market growth. Copy trading, a feature popular among young users seeking investment insights from influencers, accounted for 44% of Gen Z activity on the platform.
The influx of Gen Z users to Bitget reflects broader international trends, with countries like El Salvador and Brazil exploring Bitcoin-friendly policies. This demographic shift suggests that political events will continue to shape cryptocurrency adoption, with younger investors leading the way in market involvement.
