Fortune 500 companies and global asset managers continued to expand the blockchain activity and allocations during the first half of 2025, according to the last in Coinbase State of Crypto Report.
Six in ten Fortune 500 managers say that their companies run initiatives on the chains, and the average number of projects per company has risen to 9.7 from 5.8 years after year, an increase of 67%.
Moreover, almost 20% of the respondents blockchain programs now classify as a core element of their future strategy, an increase of 47% compared to 2024.
Outs of use continue to expand further than finance and technology in retail, health care, car and food sectors such as payment rails of companies, following supply chain and identity references.
Executives also point to new income flows, because 38% believe that on-chain tooling can generate incremental turnover, while 37% reports active ideas pipelines for extra implementations.
Boardroom interest is in line with resource obligations. Almost half of the Fortune 500 respondents say that the capital spending on blockchain has increased in the past year.
Deal Flow reflects the shift, since 46 different Web3 projects announced the past three quarters by Fortune 100 companies, which means that historical highlights are bound, despite broader macro insecurity.
ETF requests anchors allocations
Institutional investors have matched the company momentum with direct market barking. The ten largest place Bitcoin (BTC) Exchange-Traded Funds (ETFs) absorbed $ 50 billion in cumulative inflow, twice the first-year trek of the best-selling traditional ETFs.
Ethereum (ETH) funds added $ 3.5 billion on the market during their first quarter and surpass historical peers on both managed capacity and the number of institutional holders.
Research data in the report shows that 83% of institutional investors intend to increase their crypto positions this year. For comparison: 59% intend to allocate more than 5% of their assets in control to the sector.
Diversity is also expanded, with 73% that already keeps tokens outside of BTC and ETH, and 76% expects to invest in Tokenized Real-World assets by 2026.
Assive managers mention the availability of product and liquidity depth as catalysts. Bitcoin ETFs settled in the regular daily turnover that has been facilitated for long -term stock funds, which makes the implementation for pension plans and insurers that have to act on scale.
In the meantime, the growth of stablecoins with treasury-stundled stablecoins and a tokenized bond market of $ 21 billion fixed-income agencies with extra instruments that match existing mandates.
Convergence of company use and capital flows
The parallel rise in the implementation of Enterprise Blockchain and portfolio entry allocation suggests a feedback job in which business projects generate the volume and data of the chains, which improves market transparency.
At the same time, institutional inflow deepen the liquidity and encourage suppliers to build conforming infrastructure.
Coinbase’s research positions regulating clarity as the hinge connecting the two trends. Nine out of ten Fortune 500 leaders and three out of five investors rank clear federal rules as a primary motivation for further obligations.
For the time being, managers will continue to budget for pilots on chains and asset managers new funds in crypto-linked vehicles, which mark a period in which operational adoption and exposure to balance in the combination deteriorates.
