The eldest son of President Donald Trump, Donald Trump Jr., has invested in Thumzup Media Corp., a social media company that builds a Bitcoin treasure box.
According to BloombergTrump Jr. acquired 350,000 shares of the company established in Los Angeles, worth more than $ 4 million at the time of disclosure.
In particular, the purchase was made after a recommendation from his investment adviser and he has no active role within the company.
The importance was unveiled shortly after a private placement of $ 6 million of convertible preference shares, arranged by Dominari Securities, where both Donald Jr. If his brother Eric Trump serves as advisers to the parent company.
Thumzup, who operates an app that pays users to promote products on platforms such as Instagram, has placed minimal income in addition to losing net. In the first quarter of 2025, the company reported a loss of $ 2.2 million at only $ 151 in income.
Despite the financial performance, the company has attracted attention because of its Bitcoin-Forward Treasury strategy.
The involvement of Thumzup at Bitcoin started in November 2024, when the board approved to buy up to $ 1 million to BTC to diversify business reserves at a time when institutional support for Bitcoin started and massive inflow into Bitcoin ETFs achieved.
By January 2025, Thumzup doubled its strategy, raised the possession to 19,106 BTC, subsequently valued at around $ 2 million, and authorization to 90% of its surplus cash for Bitcoin allocation. It has also paid some of his associated sellers’ participants in Bitcoin as part of the adoption strategy.
As previously reported by crypto.news, Thumzup recently changed its universal shelf registration application at the SEC to collect to $ 500 million in the coming three years.
Although the registration is not yet effective, the company has announced plans to allocate part of the proceeds to expanding its Bitcoin Treasury.
The Trumps and Crypto
For the Trump family, the movement builds on a steady progression of crypto-linked activity. In addition to their role at Dominari, Eric Trump recently joined the Metaplanet advisory board, a Japanese company that is known for Bitcoin on the balance.
In the meantime, Trump Media & Technology Group, Parent to Truth Social, has picked up $ 2.3 billion with plans to allocate funds to Bitcoin.
At the same time, their Venture World Liberty Financial, launched by Donald Trump and his sons, published a Stablecoin, recently attracted more than $ 100 million of a VAE fund and reportedly generated tens of millions of income.
