Dogecoin is about to cover this football team’s jerseys and stadium

The Shiba Inu logo from the popular meme coin Dogecoin (DOGE) will adorn the jerseys and stadium signs of Italian soccer club, American Triestina Calcio 1918, House of Doge and its listed merger partner Brag House, as announced Thursday.

House of Doge – the commercial arm of the Dogecoin Foundation – and Brag House announced earlier this month that they had took a majority stake in the clubtaking the first step in increasing DOGE’s profile through the world’s most popular sport.

“Dogecoin on the front of a historic club’s kit ensures that the brand remains visible in every match photo and broadcast,” said Marco Margiotta, CEO of House of Doge, in a statement. “This is about visibility turning into awareness and then usability. That awareness is another step in bringing Dogecoin adoption globally.”

As part of the sponsorship, Dogecoin’s logo will feature on the chest of the club’s primary match jersey, with placement on the sleeves and shorts of the secondary jersey.

In addition, the branding will be visible on the stadium’s LED boards during matches, and will be featured on media backdrops in the press room and in promotional videos.

“Imagine the day when major college programs, across divisions, take the field with Dogecoin on their jerseys,” Brag House CEO Lavell Juan Malloy II said in a statement. “That’s not just sponsorship, it’s symbolic of a movement where community, technology and actual ownership intersect.”

The logo sponsorship will cover the remainder of the 2025-2026 football season, as well as the entire subsequent season. The jersey reveal is still awaiting final creative approval.

Earlier this month, the Dogenhuis announced that this would be the case conducting a reverse takeover of publicly traded Brag House Holdings (ticker: TBH), a college-focused online gaming company.

House of Doge helped put the Dogecoin logo on an Indy500 car in May. To achieve its goal of raising awareness of the best meme coin, it has also acted as a key partner the creation of an “official” Dogecoin treasury for listed shares cleaning product company CleanCore.

DOGE is up 9% this year, but remains 75% lower than its 2021 all-time high of $0.73. It is now changing hands at $0.18 and is down about 7.4% in the last 24 hours.

TBH shares are now down about 5% on the day and 30% in the past month.