Snoop Dogg’s NFT -Drop of July 2025 on Telegram was not only sold out in minutes, it led to one of the strongest waves of engagement that the digital collective objects have seen throughout the year. While many of the NFT market levels through a brutal cooldown, his sale of $ 12 million shows that there is still a serious question when the right mix of use, access and culture hits.
Important collection restaurants
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The Snoop Dogg drop sold nearly 1 million NFTs in 30 minutes during a weak market.
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The integration with telegram and Blockchain Real utility created through stickers, stars and tradable assets.
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Driven projects are still dominating by celebrities, but they also raise questions about sustainability and access.
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I have seen both hype and disappointment from first hand, and this drop runs a thin line between the two.
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Future NFT acceptance depends more on integration in everyday platforms than speculation on market places.
Snoop Dogg’s NFT drop on Telegram
Snoop Dogg dropped on July 9 “Telegram gifts”, Almost 996,000 animated NFTs via the new platform of Telegram’s new collective objects. They were not expensive, with levels that start at $ 3 and attach to $ 150. Items such as digital lowriders, dogs and cannabis swag repeated are long -established persona, and they moved quickly. The highest NFT, sold.
As someone who has been collecting NFTs since the end of 2017, I have seen both spectacular launches and complete Duds. This drop was flexible, fast and frankly a bit surprising, especially during this decline. The drop used Ton Blockchain from Telegram and the NFTs offered the actual function: they can be used as profile stickers, exchanged for the in-app stars currency from Telegram, and soon they will hit secondary markets.
Snoop’s continuous dedication to digital property
This is not Snoop’s first NFT Rodeo. In 2021 he launched collections via OpenSea, bought a piece of virtual real estate in the sandbox, collaborated with Bayc and reportedly went behind the Twitter handle “Cozomo de ‘Medici‘A vocal NFT collector. He has consistently used his fame to put forward digital ownership, but with a turn. His projects rarely chase trends; They lean in his brand identity.
What struck me here is how calculated this last drop was. Not flashy. No complicated route maps. Simply accessibility, volume and telegram integration. That is what pulled in casual buyers, not just nft veterans.
What this means for NFT investors
The hype is real, but that also applies to the red flags. I bought too many collections of celebrities that launched hot and crashed even faster. The early success does not guarantee the long -term value. Most buyers probably caught this for the novelty, not to flip. Yet that kind of the point is NFTs with immediate use and cultural tie-ins can bypass speculative pressure.
This was a stress test for Telegram. And it passed. Millions of users have a taste of NFTs without a Metamask -wallet Or crypto background. That is where I see future law: nfts that merge with tools that people already use. Whether you are a maker or investor, building with that context in mind you will separate from those who still chase old playbooks.
My recording as a long-term NFT collector
I wasted ETH on cumbersome projects that have made big promises but not names. The drop of Snoop, however, was different: it was easy to buy, pleasant to use and relevant to the way people communicate. It reminded me why I initially became interested in NFTs, digital identity and self -expression. That said, do not expect that every big name will reach this level of success.
Hype offers a fast boost, while Utility offers persistent growth. The next phase of NFTs will not concentrate on turning JPEGs; Instead, it will be about integrating into the platforms that we already use. If Telegram continues to develop this model, I can imagine a positive direction, even during this challenging cycle. However, we need more than just approval of celebrities to achieve this. We need aids, norms and frankly a sense of restraint.
Frequently asked questions
Here are some frequently asked questions about this subject:
What are Telegram -Gifts from Snoop Dogg?
Telegram gifts are a collection of almost 1 million animated NFTs inspired by the brand of Snoop Dogg, launched on July 9, 2025, via the Telegram app.
Which blockchain feeds the collection?
The NFTs are powered by the Ton (The Open Network) Blockchain, which directly integrates with Telegram for fast, cheap transactions.
What can I do with these NFTs?
You can use them as telegram profile stickers, convert them in the currency of Telegram, trade with other users or mint them after three weeks at the chain.
How much did the NFTs cost?
They varied from around $ 3 to $ 150 past five levels, with the highest item “Westside Sign”-sold less than two minutes.
Is this a sign of a wider NFT -Comeback?
It could be. Although the market in general is still slow, this drop shows that NFTs with real usefulness and cultural support can still stimulate strong involvement and sale.
