In an era in which almost 60% of Americans say they regularly see wrong information in online news, one person has given a priority to journalistic integrity over sensationalism and the residential real estate agent industry offers a fact -based and trusted information source.
Stefan Swanepoel, an immigrant from South Africa who moved to San Diego in 1994, has methodically the way in which industry itself has to transform the way in the past three decades. After he had settled in California, he spent two forms of decades in Orange County-Wanepoel as one of the most respected analysts of real estate, a best-selling author of more than 50 books and reports, and now the architect behind one of the most disturbing media companies in the industry.
The Journey: From immigrant to industrial authority
The story of Swanepoel starts with a drive to make a difference. He arrived in the United States with a young family and a sharp, strategic spirit-iMand who could see trends and patterns where others often did not do that. Able to distil complexity in clarity, he gradually became the go-to adviser for managers, associations and brokers who navigate through a rapidly evolving landscape for residential real estate.
Because of his annual reports and studies, Swanepoel emerged as the leading strategist and information provider in residential real estate. Year after year he tackled the most urgent topics of the industry and produced reports that set new standards in accuracy and extensive. One of his most recognized works are the Swanepoel Trends-report-award-winning annual publication that has served the Bellwether industry since 2006,-the Danger Report, commissioned by the National Association of Realtors and exclusively investigated and written by Swanepoel and the Real Ecosystemen in the Pickle’s Structure in the Structure of the Structure of Structure
But even when he described the transformation of the industry, he identified a different shortcoming: the established news channels that once informed that the industry could no longer keep pace and became fragmented and unreliable.
Increase the standard: objective journalism for real estate
For decades, industrial news was dominated by trading publications steeped in sponsorship, pay-to-play placements and editorial slopes that reflected the interests of advertisers more than the needs of readers to unbiased news. Objectivity made way for promotion. Substance was diluted by spider.
Swanepoel recognizes the need for facts, agenda-free reporting and wanted to raise the bar. He imagined a news service that would maintain the same integrity, precision and independence as his research and in 2022 he launched it.
That vision became Real Estate News (REN), launched under the Premium Domain Realestatenews.com-a URL Swanepoel had 25 years of property. The format was clear: fast, concise, daily reports tailored to the busy real estate professionals. Every story is written in a concise, list signs. No sponsorship. No paid placements. No unnecessary fillers.
It was a daring deviation from the status quo of the industry and exactly what most people wanted. In just three years, real estate news has become one of the two best national news services in the residential real estate space. It now has tens of thousands of subscribers and millions of annual views and readers. Many large organizations, such as the Houston Association of Realtors, the Austin Board of Realtors, CRMLS, Stellar MLS and global franchises such as RE/Max, have made their preferred news service.
But it is not only what is a real-good news avoids it is what it delivers.
Built for the real estate professional
Real Estate News yields short but substantive updates. Newspaper heads are not a bait and switch, but appropriate. The tone is professional, unbiased and fully focused on the reader.
The result is a platform that consistently breaks stories for the curve, with a sharper context and cleaner reporting. From committee lawsuits and MLS consolidations to legal changes and mergers and acquisitions, real estate news has become the real-time information layer for a profession under pressure.
Swanepoel understood that real estate professionals have no time to wade through blown walks or thin -veiled advertisements. They want news fast, factual and relevant. And if it is not newsworthy, don’t publish it.
A story in California that is worth telling
Since then it has been launched in 2022 real estate news has yielded a reputation for reliability. Real Estate News shows the real estate professionals how high -quality journalism looks like: clear, concise and uncompromising.
The journey of Stefan Swanepoel from a South African immigrant to real estate Oracle and Media Innovator is a Californian story about reinvestment. While the real estate sector is undergoing radical changes from the Committee on Structural Reforms- real estate news plays its role: ensuring that real estate professionals stay informed, remain well-founded and prepared for what comes next.
Mediacontact
Company name: Swanepoel
Contact person: Pam
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Website: https://www.swanepoel.com/
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