Velar, the leading Bitcoin-based liquidity protocol, has begun transforming its visual identity to kick off the year 2025. The protocol is undergoing a rebrand and continues its mission to maximize idle Bitcoin (BTC) liquidity, integrated into the global Web3 economy.
Bitcoin DeFi protocol Velar undergoes a visual rebrand: details
According to the official statement, Velar, a pioneering Bitcoin (BTC) DeFi protocol, has transformed its visual identity. Velar has unveiled a bold new blue and orange logo that reinforces its commitment to and leadership within Bitcoin’s fast-growing DeFi industry.
Why a rebrand now?
Our CMO @visionsbtc takes us through Velar’s evolution and expansion into multi-L2 Bitcoin DeFi, building what the ecosystem really needs.
From a DEX to full Bitcoin DeFi, another step in progress while focusing on long-term #Bitcoin innovation.… pic.twitter.com/mrdz2Ezvrs
— Velar (@VelarBTC) January 6, 2025
This rethought branding, marked by the conscious decision to incorporate Bitcoin’s iconic orange color, reflects how dynamic new platforms like Velar are shaping their own identities while building on the impressive legacy of the world’s largest cryptocurrency.
Velar has come to the forefront of Bitcoin DeFi, as one of several cutting-edge platforms that have evolved from experimental projects to established financial institutions, and its stylish new emblem has been carefully designed to reflect that status.
Velar CEO Mithil Thakore adds that the visual rebrand reflects the dynamic nature of the protocol’s strategy and its progress across all key directions of the roadmap:
Bitcoin’s rapid evolution has made it the foundation of a fairer financial system without international borders or intermediaries, in which everyone can participate. Velar has been at the forefront of that metamorphosis, and just as Bitcoin’s identity evolves, so does it. ours, with a fresh image that reflects how we increase the value of the ecosystem
Founded in March 2023, Velar has already made significant progress in its mission to unlock the more than $1 trillion in liquidity currently lying dormant within the Bitcoin ecosystem. It does this by building the infrastructure needed to bring native decentralized finance to the world’s best cryptocurrency.
Velar’s MemeStacker offers a Pump.fun alternative to Stacks
With its innovative protocols, Velar gives Bitcoin holders access to the same kind of revenue-generating potential that has accelerated the growth of DeFi in the much smaller Ethereum ecosystem.
Velar has already made significant contributions to the Bitcoin DeFi ecosystem, debuting Dharma, an automated market maker that has the potential to inject billions of dollars of liquidity into the Bitcoin markets. That was followed by the introduction of Artha, the first perpetual decentralized exchange platform native to the Bitcoin blockchain, offering traders up to 10x leverage when trading BTC-based digital assets.
More recently, Velar has set itself up to play a key role in Bitcoin’s emerging meme coin industry, launching the MemeStacker platform that allows anyone to launch their own meme-inspired tokens on the Stacks blockchain, backed by its robust security of Bitcoin itself.
