Two new Coinbase advertisements have recently reached the American screens and revived the populist field of Crypto at a time when inflation is stubborn, Bitcoin rises and Americans again talk about ‘building’.
One place reformulates Bitcoin as ‘money from the future’, while the other shows how the price of an American house has fallen from 30,000 BTC to just 5 BTC in few more than ten years. It is partly cinematic flowering, partly economic criticism and thoroughly calibrated until the moment.
The ads: Gloss, Message and Timing
The campaign exchanges celebrities for story and combines Moody Drone recordings with spicy data-guided stories.
In “Money From the Future” the presenter opens a major vision of the industrial revival of America, fighter jets, robots and construction sites and then asks: who upgrade the most important technology of all, our money?
If you want to build the future, it starts with money from the future.
We have something (s) that you like.
Next Thursday. June 12.
Save the date. pic.twitter.com/tsluspmoo0– Coinbase đĄď¸ (@coinbase) June 9, 2025
“It’s crypto,” explains the narrator. “If you want to build the future, it starts with money from the future.”
The second place, “Bitcoin House”, is even more direct: in 2012 a Median American house would cost you 30,000 BTC. A decade later: 20. Today? Only five. The message ends up with a simple, provocative question: “If house prices in Bitcoin continue to fall, why do they continue to rise in dollars?”
Who has the ‘price of homes in Bitcoin’? pic.twitter.com/HF4rckby2m
– Coinbase đĄď¸ (@coinbase) June 7, 2025
That line lands harder in May 2025 than a year ago. CPI continues to attackAnd Bitcoin has just crossed $ 100,000. The monetary policy of the Federal Reserve is reflected in the political spotlights. And Coinbase has not been removed from focusing on the FED itself.
In response to his own tweet, Coinbase shared a link to a site in which the average American house prices were compared with Bitcoin. The graph paints a grim image with the two lines that cross in a cross formation, which shows house prices rising from $ 170,000 in 2015 to more than $ 320,000 in 2025. Conversely, the Bitcoin price has fallen from more than 500 BTC to less than 3 BTC.
That is why the costs of a ‘typical house’ in the US have fallen 99% since 2015 when priced in Bitcoin, while they rise 94% in dollars.
Coinbase’s larger gamble
This campaign is part of a broader push from Coinbase to shape the public story about crypto. The exchange continues to lead a global lobby drive, “Stand with crypto“To press legislators to adopt clear regulatory rules for digital assets. The website now contains four geographical regions with customized content for each: Canada, the United States, the UK and Australia.
Those legislative debates are warming up. In Washington the White House continues its crypto round table events and the president continues to invest in crypto through his private interests, including the official Trump Memecoin and World Liberty Financial.
The advertisements from Coinbase arrive at the right time to remind viewers and policy makers that Crypto is not leaving. It is becoming more readable, more robust and integrated with the economic reality that Americans give the most.
If America is indeed ‘back to building’, Coinbase wants to ensure that crypto is seen as the basis, not as a side issue. Bitcoin do not rearrange these new advertisements as a speculative possession, but as a monetary upgrade that matches our AI-driven, fed by Jet, robot-listed future. It is a daring gamble on the story – one perfectly timed for a new market cycle.
