Retrogame publisher Atari releases 500 physical patch packages in a limited edition via Dyli, a new by blockchain-powered marketplace for collecting objects, built on top of abstract chain, an sooner Ethereum Layer-2-scaling network.
The decrease marks the newest step of the iconic gaming pioneer in web3 commerce.
Each package contains one of the seven new Atari patches or two vintage designs from the 80s of the company announced On X.
The packages cost $ 15 each, where selected packages contain bonus items, such as stickers and gift vouchers, where one package contains a special item, signed by Atari founder Nolan Bushnell.
The release builds on Atari’s growing blockchain-related initiatives, in which the company has investigated various Web3 projects since at least 2018 in an attempt to renew its brand for a 21st-century audience.
“Partnerdrops are not just about dropping cool things or giving the best tools in the industry to makers,” says Alex Needelman, founder of Dyli. written On X. “They are about onboarding the next million users.”
The patch collection will be launched next week and interested collectors are encouraged to register before the release.
Why blockchain?
Dyli (Do You Like It?) The aim is to use the drop function of physical goods to increase acceptance by users Abstract chain-driven marketplace. The new platform claims to use Blockchain ‘to guarantee the authenticity, so that collectors can get in touch with makers.
In a separate after By x in December, Needelman confirmed that “every product that is dropped on Dyli is a tradable, interchangeable, non-FungiBel token”, with a secondary marketplace on the platform with which users can redeem both physical and digital goods.
To facilitate that process, DLYI accounts contain an integrated wallet for transactions, according to a company webpage.
For blockchain users, the Dyli wallet is an external property, made possible by Privy. It supports export for use with external wallet managers, but is limited to USDC and in-app ERC-1155 tokens within the platform.
All transactions are gas -free, where Dyli covers the costs through the own payment masters of Abstract, the company claims.
Atari and Web3
Due to the embrace of Web3 by the game industry, an unexpected champion in history has appeared, while Atari, the pioneer behind HomeVideo-Gaming, continues to position himself at the intersection of nostalgia and innovation.
When Atari was founded by Bushnell in 1972, there was no such thing as a video game. It took more than a year before the term started, with the term ‘video game’ appearing in A Businessweek part.
Tens of years later, Atari continues to pioneer. Atari X, the company’s crypto initiative, launched in 2022. With this, the company consolidated its crypto and NFT companies under one flag.
That step would have looked unlikely during the heyday of the company in the Speelhal.
However, the transformation did not go without obstacles, as is apparent from the stumbling blocks at the beginning Atri token And the regulatory issues that have made its occurrence difficult.
Despite these challenges, Atari continued with his crypto partnerships, in which he collaborated with heavyweights such as Coinbase and The Sandbox about classic titles such as Asteroids And Outbreak through the Onchain-arcade initiative led by Base last year.
Where other traditional gaming companies have approached Web3 with caution, Atari has embraced it with the same pioneering spirit that defined the early years in Silicon Valley.
“Web3 is a clear way to push the boundaries and what we think will be a fundamental element of the future of all technology, not just gaming,” said Tyler Drewitz, director at Atari, in an earlier publication. interview of Decrypt.
“We are a legacy, we are a pop culture, we have a very good onboarding disaster,” said Drewitz.
Edited by Sebastian Sinclair
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