Global AdTech Market
The AdTech Global Market 2024 Report shows remarkable growth, which is expected to reach $795.41 billion by 2025 at a compound annual growth rate (CAGR) of 8.8%. Key players and emerging trends are influencing this growth in the digital advertising landscape.
What is the expected market size of the AdTech global market and its growth rate?
• The AdTech market size is expected to grow from $731.14 billion in 2024 to $795.41 billion in 2025, representing a compound annual growth rate (CAGR) of 8.8%.
• This growth over the historical period can be attributed to the growth of digital advertising, targeted advertising, data analytics and insights, programmatic advertising, and the rise of mobile advertising.
• The AdTech market size is expected to experience robust growth in the coming years, reaching $1,153.39 billion by 2029 at a compound annual growth rate (CAGR) of 9.7%.
What’s Driving Growth in the AdTech Global Market Report 2024?
Increased demand for digital advertising is expected to drive the growth of the advertising technology market. Digital advertising involves marketing products and services through online channels such as websites and streaming content. Brands and agencies use AdTech in digital advertising to purchase advertising space efficiently and effectively. According to a report shared by Simplilearn Solutions Pvt. Ltd., a US-based online edu-tech company, global digital advertising spending increased a modest 2.4% in 2022 and is expected to reach $645 billion in 2024, up from $389 billion in 2022. As a result, the escalating demand for digital advertising will drive the growth of the AdTech market.
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Who are the key players driving the global AdTech market growth?
• Google LLC
• Metaplatforms Inc.
• Oracle Corporation
• Criteo SA
•Adobe Inc.
• Amazon.com Inc.
• The Trading Desk
• Alibaba Group Holding Limited.
• Salesforce Inc.
• Telaria Inc.
• Mobvista Co. Ltd.
• Magnet Digital.io
• Microsoft recording
• WPP plc
• Omnicom Group Inc.
• The Interpublic Group of Companies Inc.
• MediaMath Inc.
• 4INFO Inc.
• Adtile Technologies Incorporated
• Afilias Inc.
• Xandr Inc.
• mBlox Inc.
• Media.net
• Metaverse Mod Squad Inc.
• Neustar Inc.
• Newsmax Media Inc.
• OpenMarket Inc.
• OpenX Technologies Inc.
• OrangeSoda Inc.
• Proxim.ai Inc.
• Quantcast Corporation
• Magnite Inc.
• Taboola Inc.
• StackAdapt Inc.
What are the key trends in the global AdTech market report?
• Revival of contextual advertising
• Blockchain for advertising transparency
• Dynamic Creative Optimization (DCO)
• Shifting advertising budgets to connected TV (CTV)
• Adaptive and context-aware advertising
• E-commerce integration
What are the segments of the Global AdTech Market Report 2024?
1) By product type: web-based, cloud-based, on-premises, other products
2) By solution: demand-side platforms (DSPs), supply-side platforms (SSPs), advertising networks, data management platforms (DMPs), other solutions
3) By ad type: programmatic ads, search ads, display ads, mobile ads, email marketing, native ads, other ads
4) By application: large enterprises, small and medium enterprises (SMEs), other applications
5) By Sector: Media & Entertainment, BFSI (Banking, Financial Services & Insurance), Education, Retail & Consumer Goods, IT & Telecom, Healthcare, Other Verticals
Which Region Leads the AdTech Global Market Report 2024?
North America was the largest region in the AdTech market in 2024. Regions covered in the AdTech market report include Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What is covered in the AdTech Global Market Report 2024 Global Market Report?
• Market Size Analysis: Analyze the size of the AdTech Global Market Report 2024 by key regions, countries, product types and applications.
• Market Segmentation Analysis: Identify various sub-segments within the AdTech Global Market Report 2024 for effective categorization.
• Key Player Focus on key players to define their market value, share and competitive landscape.
• Growth Trend Analysis: Research individual growth trends and prospects in the market.
• Market Contribution: Evaluate the contributions of different segments to the overall growth of the AdTech Global Market Report 2024.
• Growth Drivers: Provide a detailed overview of the key factors influencing market growth, including opportunities and drivers.
• Industry Challenges: Analyze challenges and risks impacting the AdTech Global Market Report 2024.
• Competitive developments: Analyze competitive developments, such as expansions, agreements and new product launches in the market.
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