An AI-native platform helps brands seamlessly convert robust social audiences into revenue-generating customers
NEW YORK CITY, NY / ACCESS Newsline / October 9, 2025 / Pinpoint, the AI-native social operating system that helps brands convert their social media audiences into customers, today announced the closing of a $2.5 million funding round led by Phoenix Capital Ventures (PCV). The funding will enable Pinpoint to expand its core team and accelerate platform development with new features and integrations designed in collaboration with its growing customer base.
Accurate
Pinpoint solves a critical pain point for brands and large-scale creators who spend significant resources building audiences on social platforms but struggle to translate that engagement into revenue. Many remain trapped in outdated tools, fragmented funnels, and limited visibility into how social channels drive their business.
The company’s AI-powered operating system enables brands to replicate text and email flows, capture audience data, and deliver customer support directly through Instagram and TikTok DMs, seamlessly integrating social media audiences into the broader marketing funnel without leaving the platform.
“We built Pinpoint to address the frustration of brand marketers looking to transform their social audiences into measurable growth,” said Joshua Cohen, co-founder and CEO of Pinpoint. “By applying proven marketing principles to social media inboxes, we enable brands to create scalable, personalized shopping experiences that connect audience attention with real customer revenue.”
Investors joining PCV in this round include Flybridge, Upward ventures, WHERE, Antlers, ball pitch+ and strategic investors from Spotify, Raine Group, Google and Twilio.
Additionally, several early Pinpoint customers validated the platform by becoming investors themselves, including Alex Febonio (NOCA drinks), Brandon Harris (Gamemaker), management of fashion maker Brooke Monkas well as entertainment creators The Sidemen And KSI (Through Upward ventures).
“At PCV, we invest in the technologies that shape how people play, move, compete and connect. Across our portfolio, we’ve seen how challenging it is for brands to convert passionate social audiences into lasting customer relationships,” said Adam Lewites, General Partner, PCV. “From our first interactions with the Pinpoint team, it was clear that they deeply understood this problem and were working with incredible speed. Their pace of innovation, product vision and AI-first approach position them to redefine the future of social commerce.”
Since its beta launch just five months ago, Pinpoint has been adopted by more than 100 brands representing a combined social following of more than 500 million. The first customers are already seeing a measurable impact, with some realizing a sales increase of up to 30 percent after integrating the Pinpoint platform into their social channels.
“Pinpoint helps us build our brand by converting the community we’ve built into lifelong customers,” said Avery Hairston, VP Marketing, Ayoh. “They have mastered brands’ ability to build personalized 1:1 connections with every customer at scale.”
Media contact: [email protected]
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About Pinpoint
Pinpoint is the leading AI-native social operating system that helps brands convert their social media audiences into customers. Their proprietary AI-powered operating system enables brands and large-scale creators to replicate text and email flows, capture audience data, and deliver customer support directly through Instagram and TikTok DMs, seamlessly integrating social media audiences into the broader marketing funnel without leaving the platform. Since its launch in early 2025, Pinpoint has been adopted by more than 100 brands with a combined social following of more than 500 million.
More information: getpinpoint.io, [email protected]
About Phoenix Capital Ventures
Phoenix Capital Ventures (PCV) is a venture capital firm that invests at the intersection of sports, gaming, fitness and entertainment. Since 2016, PCV has partnered with founders building category-defining companies in industries where culture and consumer behavior collide and where innovation is fueled by passion. With deep networks, sector expertise and decades of leadership experience, PCV supports its portfolio companies as long-term partners, helping them scale from idea to market leader.
More information: pcv.fonds, [email protected].
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Bryan Harris
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SOURCE: Accurate
