In July 2025, Ethereum pulled even further ahead in the NFT market. The NFT turnover increased by 56%, while block chains such as polygon and BNB chain struggled. At the moment, collectors and makers choose to invest where they feel the safest, and that is Ethereum.
Important collection restaurants
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Ethereum dominated $ 275.6 million in NFT sales and grew 56% from June.
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Polygon’s turnover fell by 51.1%, which expressed concern about the viability in the long term.
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Bitcoin’s NFT ecosystem grew but still could not match the scale of Ethereum.
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Cardano surprised everyone with a turnover of 102%, which shows that there is life in niche chains.
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Collectors concentrate on the top collections of Ethereum and leave smaller chains to fight for attention.
Ethereum drains away from the peloton
Ethereum had a striking July, with $ 275.6 million in NFT turnoverAn increase of 56% compared to June. These figures are important, but the real story is about trust in the platform.
Buyers are increasingly focusing on established collections such as cryptopunks, pudgy penguins and bored monkey hunting club. These are projects with real endurance, and they are all comfortable on Ethereum. As investors become more careful, they place their money where they see value in the long term.
While Ethereum rose, many alternative block chains had a tough month. The NFT turnover of Polygon fell with a stunning 51.1%. BNB chain and Mythos did not take better, each saw their volumes lowered by more than half.
These figures reveal more than just sales. Liquidity fades on platforms that have once offered lower costs and faster speeds. With less active buyers and sellers, makers move to Ethereum, where the market remains active.
Bitcoin’s NFT scene, powered by Ordinals and BRC-20 tokens, did grow by 45.8%. But it is still a niche market. Bitcoin is perhaps a giant in crypto, but it has not yet cracked the code for regular NFT acceptance such as Ethereum.
Cardano’s unexpected comeback
Not all alternative chains are in free fall. Cardano had doubled an impressive July, with NFT sales to around $ 7 million. It is still small compared to Ethereum, but this growth shows that there is a demand for ecosystems that offer something else.
Cardano attracts users with his community focus and lower transaction costs. For some makers, especially those who work on environmentally friendly projects, this is a strong stimulus. Cardano shows that smaller platforms can succeed if they offer something else.
Why Ethereum became the safe gamble for NFT investors
The dominance of Ethereum is not an accident. Various factors work to his advantage:
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The largest NFT collections live on Ethereum. This creates a flywheel of liquidity, where buyers know that they can always find sellers.
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The prize of Ethereum in July beyond $ 3,900 gave a boost to NFT valuations.
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Developers continue to build market places, tools and scale solutions on Ethereum.
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The NFTs of Ethereum have become digital status symbols. Owning a cryptopunk or a bored monkey is now more than just speculation; It is a way to show status.
Investors follow the money, and at the moment that means their portfolios anchoring in Ethereum -based assets.
Freagmented market or flight to safety?
The NFT market is more united than a year ago. The data from July shows that collectors and serious investors move their money to platforms that feel stable and valuable. At the moment Ethereum deserves that trust.
This does not mean that alternative chains have no future. The recent growth of Cardano shows that there is still interest in niche platforms with unique offers. However, chains that do not stand out recently, such as Polygon, may have difficulty keeping up.
The trend of fast -moving projects between networks for fast profits fades. Now serious participants are looking for depth, reliability and cultural value. Ethereum meets these needs.
The most important point is that the NFT market does not shrink, but ripens. Money concentrates, collectors are more selective and only platforms with real value will succeed in this next phase.
