In short
- Streaming Gigantic Netflix has revealed that the generative AI used for a VFX series in his show ‘The Eternaut’.
- Netflix Co-CEO Ted Sarandos called Generative AI “An incredible opportunity to make films and series better, not just cheaper.”
- There is a widespread concern among professionals in the film industry about the threat of AI for their work.
Netflix used artificial intelligence in one of the TV shows for the first time.
AI-driven aids were used during the production of ‘The Etern Naut’, an Argentinian drama that shows the aftermath of a toxic snowfall killed millions of people.
During a profit call, the Co CEO of the streaming giant, Ted Sarandos, said that the technology “offers an incredible opportunity to make films and series better, not only cheaper.”
The makers of “The Etern Naut” wanted to record a scene in which a building collapses in Buenos Aires, and Sarandos said that AI meant “they could achieve an amazing result at a remarkable speed.”
“In fact, that VFX series series was completed 10 times faster than it could have been completed with traditional VFX tools and workflows,” he said analysts.
Sarandos argued that AI could be especially useful to bring scenes to life that would otherwise not be possible due to budget restrictions.
“The makers were delighted by the result. We were delighted by the result. And more importantly, the audience was delighted by the result,” he added.
Colleague Co-CEO Greg Peters says that Generative AI can also have an impact on improving the user experience and Netflix has tested a new tool with which viewers can request recommendations with the help of their voice, such as: “I want to watch a movie from the 80s that is a dark psychological thriller.”
“If we do better work there, this means that every dollar we spend means more value with our members by connecting them with the titles they will really love,” he said.
In his most recent annual submission to the Securities and Exchange Commission, Netflix warned that its activities could be adversely affected if competitors “get an advantage” by using generative AI tools more effectively.
Although Hollywood managers claim that AI has the potential to unleash creativity and bring ideas to life, many in the entertainment sector remain afraid of the impact it could have on their livelihood.
Last year, a report from CVL Economics warned that generative AI could cause “significant disruption” up to 204,000 film and TV jobs between now and 2027 who influence the roles at the entry level.
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