Hyperliquid quickly became an important player in decentralized financing, but Project X The aim is to level the playing field on the Layer-1 HyperevM chain that it drives it and tries to become the frontend for the ecosystem in the process.
In a space full of teams racing to build similar platforms, the team insists that its strategy falls apart. Instead of focusing exclusively on technical innovation, Project X will sit with Decrypt For an exclusive interview about how it takes a distribution use of Defi.
The team argues that although the infrastructure has matured about portfolios, driveways and exchanges, the real chance lies in bringing crypto to a mass audience through better marketing, user experience and stimulus design.
“I think crypto is on this really interesting point”, a project X -employee called the name Bobby told Decrypt. “We have seen that portphrastructure such as Privy is strong enough for on board standards. Improve on-up points and off-disasters, as demonstrated by apps such as Moonshot. Hyperliquid-Pers has actually communitated what it means to build a grant.”
A screenshot of the project X -interface. Image: Project X
“And soon aggregation, bridging and all the complexities of spot trade on chains will also be abstracted,” he continued. “The base layer is almost strong enough, and if so, everything will grow very quickly. The teams that will win are those who understand distribution and stimuli very well.”
The first phase of the project focuses on launching an automated market maker decentralized exchange on HyperevM, with the aim of winning liquidity on the network before he integrates Hypercore-a chain exchange comparable to Coinbase of Binance. Once integrated, Project X makes a routing system possible that automatic transactions, such as buying 10 UBTC, leads to the cheapest platform (HyperevM or Hypercore) and offers users the best rates – a new function that is unique to hyperliquid.
Project X, say the contributors, is as “Uniswap with Rizz.”
The team behind Project X believes that AMM Dexs has seen little meaningful innovation since 2021. While these platforms – including people such as Uniswap and Pancakeswap – are very profitable, the team said that the established operators have become self -bullied in the absence of real competition, making the space ripe for disruption.
“Our thesis is that the LEGO blocks in crypto will shift in the following decade,” the team added. “Until now it has been deep technology, building basic infrastructure. But now it is heading for user-oriented, frontend-friendly products. The future LEGOS will be built by marketers who can attract and excite new users. That is where we are focused: culture, community and virality that applies to a profitable, but stagnating deficiency.”
But strong distribution only works if the product supplies – and the project X team said that the emphasis on usability is just as critical. The team believes that many competitors have nailed the user interface, but still lacks the UX needed to make Defi accessible to everyday users.
“Good ux is not about how beautiful the app looks,” said Bobby. “Als je aan boord van één plek moet, ruilen, dan ergens anders overbrug, opnieuw ruilen en acht verschillende acties voltooien om de munt te kopen die je wilt – dat is een vreselijke ervaring. UX is hoe gemakkelijk een gebruiker de actie kan voltooien die ze willen met zo weinig mogelijk hersenmacht – en zoveel mogelijk dopamine. De minste inspanning, grootst, inspanning, inspanning, inspanning, inspanning, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, benadrukt, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, grootst, Bigest, best rack. “
That philosophy led how they designed the AMM Dex.
A screenshot of the project X -interface. Image: Project X
“I believe that this is literally the best DEX in all crypto for pooling liquidity,” Pseudonymous Project X Contribators Lamboland said. “We showed this to our IRL friends and they actually understood how to do LP on project X. They have no idea how to do it on other platforms.”
“We spoke with a few builders who collaborated with other EVM Dexs, and they had to manually on board on board -such as literally crypto users, how to copy LP -because they just copied UX’s UX from Uniswap. So we have built our own version. How can we have the APR -GO -UP or Down.
Lower reimbursements than hyperliquid and better stimuli are also part of their strategy to win liquidity providers, they said.
“We take fewer reimbursements than the leading Hyperevm -Dex, so LPPers earn more. Plus, our point system is designed so that most rewards go to Lpers,” Lamboland added. “I think Hyperliquid will look a lot of assets that are not crypto, and people will be LP for the first time LP. Project X will be one of the best places to be LP, whether you are looking at UX, incentives or novelty.”
Here is another distinguishing factor: the possibility to summarize more assets and state LP than on the hyperliquid Dex itself.
“Project X will capture the long tail of hyperliquid activa, because Hyperliquid allows only one new spot list every 30 hours,” Lamboland added.
And with the hyperliquid ecosystem that is growing rapidly, the team believes that there is even more upside down.
“Who knows what happens if hyperliquid heavily hyperevm users in the air AirDrops?” Lamboland said. “I don’t want to bull too hard, but in my opinion the Hyperliquid ecosystem is the best chance in all crypto. That is why we have chosen to build here. We are also heavily inspired by the Ethos of the Hyperliquid team.”
“We want to do to Ammeren what hyperliquid has done to pipe Dex’s,” he added.
Project X is currently financed itself and tries excited users of his X account For the newly launched Dex to earn points, use their visibility and understanding of Crypto Twitter to attract more users and to board. With Cryptos’s infrastructure that ripens, the Project X teamrings that the next Golf winners will not only master the code – they will control the culture.
“Attention is the Scarcest Asset in Crypto,” the team said. “But it is rarely composed in a sustainable Defi product. We want to change that.”
