Millions of NFTS theme with a weed theme around the American rap legend Snoop Dogg sold out on Telegram only 30 minutes after the launch.
According to Telegram CEO Pavel Durov, the collection generated $ 12 million in sale and included around 1 million NFTs on the Open Network (TON) Blockchain.
Durov shared the news on X and called the launch a resounding success and noticed that the question had overwhelmed expectations.
The NFT-Drop, described as ‘inspired by the iconic style of Snoop’, contained a series of digital collection objects, including marijuana-related objects, a digital dog, vintage cars, SWAG bags and other theme symbols.
Pavel added that both blockchain minting and secondary market trade for the collection start in 21 days on the Ton Blockchain
As part of the release, Snoop Dogg also debuted a new song entitled “Gifts” together with a music video with the entire collection.
Snoop has previously merged its brand with platforms such as the Sandbox and Roobet and continues to use Blockchain as a direct-to-fan channel for content and collection objects.
The newest collection is part of Telegram Gifts, a function with which animated digital collective objects can be displayed on user profiles or be converted into stars, the in-app currency from Telegram. The items are designed to be both expressive and functional within the growing digital economy of the social platform.
Telegram gifts were first introduced in January 2025 via an update of Myton Wallet, a self -coast porter built on the Ton Blockchain.
This marks the second controversial sale for Telegram gifts in the last few days. On July 4, Limited-Edition items with theme on American symbols such as Crystal Eagles, Statues of Liberty and Liberty Torches was also sold out in less than a minute. At the time, Durov said that all 15,000 Crystal Eagles, each about $ 100, were claimed in just 45 seconds.
Although the recent success of Telegram gifts has led many to speculate that the hype on non-fungal collecting objects can be back, Market Data says differently.
NFT -Sales volumes have fallen sharply this year, with facts From CryptoSlam that shows a decrease of 61% in Q1 2025 compared to the same period last year. In the last 30 days alone, the total turnover has fallen by 41% to just over $ 403 million, with a decrease in transactions by more than 55%.
