The Spanish coffee chain Vanadi Coffee is planting a daring shift, because it tries to transform from a struggling hospitality brand to a Bitcoin-oriented holding trailer.
By one report By Europe Press, the company proposes a allocation of € 1 billion (around $ 1.13 billion) in Bitcoin as part of a broader financial revision.
The announcement has quickly influenced the market sentiment around its shares. According to Google Finance factsVanadi’s share rose by 19.93% in the last 24 hours and now acts at around € 0.33 per share.
Why Vanadi turns to Bitcoin
This change comes into the heels of increasing financial challenges for the company. In 2024, Vanadi placed losses of € 3.3 million, which translated into an increase of 16% compared to the previous year.
Moreover, the company only expects profitability on 2027, when it hopes to generate a modest gross business profit of around € 23,000.
Moreover, Vanadi’s share performance has also been gloomy. Since the market debut, shares have fallen more than 99%, making it an attractive option for Short Sellers.
In view of this, Vanadi’s leadership hopes that an aggressive pivot from its core host activities to a Bitcoin-Treasury-oriented company will drastically improve its fortunes.
This proposed shift is led by the chairman of Vanadi, Salvador Martí, who defends a daring financial restructuring that is aimed at Bitcoin.
Martí has asked the authorization of shareholders to pursue up to € 1 billion in Bitcoin investments and to negotiate convertible financing agreements to support the initiative.
If it is successful, Vanadi would participate in a growing list of small CAP companies that embrace Bitcoin as a treasury assets. The move follows on the Playbook that is popular due to strategy (formerly MicroSstrategy), which has more than 580,000 BTC and has seen around $ 20 billion in non -realized profits.
However, critics see these shifts with skepticism.
Jacob King, CEO of Whalewire, called Vanadi’s Pivot a publicity stunt and noted that the company has few locations, only 48 followers on X and so far no real Bitcoin interests.
According to him:
“This is not a conviction in Bitcoin-It is a final attempt to generate hype. Companies do not buy BTC out of conviction; they do it in the hope that the herd will follow and stimulate their brand or stock.”
