“What is PR?” Saeed Al Zahrani often reflects on this question with a not so common answer: it’s about trust, connection and making a real impact. Over two decades of continued dedication to this belief, Saeed has proven that effective PR is more than just creating a positive image: it’s about building lasting relationships that resonate with authenticity.
It is this unique perspective and approach that has earned Saeed recognition as one of the “Middle East’s most influential marketing and PR minds to follow” (https://arabianworldmagazine.com/middle-easts-top-most-influential-marketing-pr-minds-to-follow-december-2024/) in the latest edition of Arabian World Magazine (https://arabianworldmagazine.com/)
Saeed’s PR philosophy goes beyond the typical understanding of the profession. He understands that it is not just about delivering messages, but should instead be more focused on listening to the needs, concerns and aspirations of the public. His approach ensures that he initiates transparent and honest conversations that build trust and strengthen relationships, leading to sustainable success. At Saudi Binladen Group (SBG), Saeed has embraced this vision, taking the company’s public relations efforts to a level that truly connects with people.
Saeed’s leadership strategy at SBG has transformed the company’s communications approach. By resisting the sole focus on promotional messages, he ensures that all interactions, internal or external, reflect integrity and transparency. This approach has not only enhanced SBG’s reputation in the industry, but also created stronger, more meaningful relationships with customers, partners and employees.
If you’re still wondering, what makes Saeed so special and different in the PR industry is its approach of combining the proven methods of traditional PR with modern techniques. While many PR professionals today opt exclusively for digital platforms, Saeed is developing a strategy that includes both world-integrating cutting-edge digital tools and the personal, face-to-face connections that are the hallmark of successful public relations.
With Saeed’s approach, SBG’s message is received loud and clear in the right way and at the right time, whether through social media or through participation in industry events.
This futuristic approach and Saeed’s commitment to transparency have been critical to SBG’s continued growth and success. Saeed’s main focus is not limited to building a brand image; he works to build trust with stakeholders, from employees and partners to customers and the broader public. His leadership has built a foundation where the company’s values resonate deeply with audiences, fostering loyalty and long-lasting connections that go far beyond mere transactions.
Receiving recognition in Arabian World Magazine is a well-deserved tribute to Saeed’s groundbreaking work in public relations. For Saeed, however, the greatest reward lies in the tangible, lasting relationships he has built throughout his career. His approach, driven by trust and transparency, continues to inspire people within and beyond his organization, setting new standards for PR in the Middle East and leaving a lasting legacy in the industry.
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About Arabian World Magazine:
Arabian World Magazine was founded on the belief that sharing knowledge can open doors to new opportunities. It is a platform where leaders can share their insights, experiences and challenges. The magazine focuses on the Middle East and provides insightful news and perspectives to help readers navigate the region’s adaptive business environment.
The magazine focuses on top managers and entrepreneurs. The goal is to inspire business leaders, fuel innovation and provide the information needed to succeed in a competitive marketplace. Arabian World Magazine remains a trusted source for those looking to make an impact in the Middle East.
A new partnership: Arabian World Magazine and The CIO World
Marking an inspiring milestone, Arabian World Magazine has partnered with The CIO World, the premier business magazine dedicated to showcasing leaders and innovators, to amplify the influence of its publication.
For more than 15 years, The CIO World (https://thecioworld.com/) is at the forefront of building brands and sharing impactful success stories. By combining expertise from three essential pillars: magazine, PR & corporate events and digital marketing, The CIO World has become a global pioneer, known for delivering valuable content that drives innovation in industries around the world.
With a global readership of 600,000 monthly readers, The CIO World reaches professionals in APAC, EMEA, North America and more, making it an essential resource for executives, technologists and decision makers. The platform provides actionable insights on the latest and forward-looking trends in technology, business strategy and digital transformation.
With offices in the US and Dubai, The CIO World serves a broad and diverse global audience. In addition to its magazine, the company is a leader in PR and corporate events, offering tailor-made solutions to increase brand presence and facilitate strategic connections. Through its exclusive events, The CIO World brings together influential leaders and industry professionals, fostering collaboration and business growth.
By partnering with Arabian World Magazine, The CIO World ensures that voices like Saeed Al Zahrani reach the right people and make a real impact globally. This partnership celebrates leadership and creativity. Working together, Arabian World Magazine and The CIO World are aligned to create new opportunities and reveal Arab leaders’ impactful work with the world.
This release was published on openPR.
