Real finance has launched the REAL Competition, a new community rewards campaign designed to encourage trading, staking and holding in the $ASSET ecosystem.
The campaign offers up to $20,000 in USDC rewards for top participants, along with a separate lottery reward worth $3,400, aimed at giving more community members a chance to win. According to Real Finance, the competition aims to reward users for meaningful activities in the chain, rather than focusing solely on trading volume.
The REAL competition comes as Real Finance continues to develop an EVM-compatible Layer 1 blockchain built for real-world assets. The project says the infrastructure will be designed to support the full lifecycle of RWAs, including tokenization, risk visibility via dual business validators, on-chain insurance via the decentralized risk framework, and the ability to compose DeFi.
A rewards campaign built around $ASSET activity
REAL Competition participants can earn points by completing qualifying actions with $ASSET. These include trading, staking and holding.
The campaign uses a points-based structure, allowing users to collect points through on-chain activities and climb a 13-tier reward system. As participants progress, they can unlock permanent score multipliers that increase the value of future actions during the campaign.
This structure is intended to reward sustainable involvement. While many trading competitions focus primarily on volume, Real Finance says its campaign is designed to recognize different types of participation in the $ASSET ecosystem.
Long-term holders can also benefit from additional multipliers, which can improve their overall rankings as the campaign progresses.
Leaderboard rewards and lottery prizes
The prize structure includes fixed rewards for top-ranked participants, as well as a wider distribution pool allocated based on the final points total. In addition, Real Finance offers a separate lottery rewards pool worth $3,400.
That lottery element gives users another way to earn prizes even if they don’t finish among the highest-ranked participants on the leaderboard.
“The REAL Competition is designed to reward meaningful participation within our ecosystem,” said Ivo Georgiev, CEO of Real Finance. “Whether users are actively trading, betting for the long term or steadily building their position in $ASSET, we want to recognize the community members who help drive the network’s growth. By combining leaderboard rewards with lottery prizes, we are creating opportunities for a broader range of participants to benefit from the campaign.”
How participants can participate
Users can participate in the competition by connecting a supported wallet and conducting eligible $ASSET transactions or staking activities.
All activities are tracked on-chain. Participants can track their progress via the competition dashboard, including their points, leaderboard position and unlocked multipliers.
Real Finance says the REAL Competition is live from 11am UTC and will last for the coming months. Rewards will be distributed after the campaign ends.
Real Finance’s broader RWA ambitions
Beyond the competition, Real Finance positions itself as an infrastructure for real-world asset adoption. The company is building an EVM-compatible Layer 1 blockchain focused on tokenization, risk visibility, on-chain insurance, and DeFi connectivity.
The platform says it is backed by Wiener Privatbank and is working on regulatory alignment across multiple jurisdictions ahead of mainnet.
For Real Finance, the REAL Competition gives the $ASSET community a more active role in the project’s ecosystem development. For participants, it creates a structured way to earn rewards through trading, staking, and holding as they interact with the network over the coming months.
As the RWA sector continues to attract attention on Web3, campaigns like this demonstrate how projects are seeking to build community participation alongside infrastructure development.