SAN FRANCISCO, June 9, 2026 (GLOBE NEWSWIRE) — After helping 306 companies make more than 818,000 calls during the beta, Close today announced the general availability of Chloe, an AI sales agent built directly into the CRM and now available on all plans for customers in the US and Canada.
For more than a decade, Close has helped sales teams acquire leads and move deals forward with built-in calling, texting, email and automation. Now Close is taking the next step with Chloe.
Chloe calls leads, qualifies prospects, books meetings, automatically follows up and keeps the CRM up to date.
Because Chloe works directly within Close, it has access to customer history, past conversations, deal context and workflow automation, allowing teams to take action without adding another tool or integration.
Most CRMs are systems of record. Close has always been an action system.
Tested in 306 companies
Before general availability, 306 companies used Chloe to make more than 818,000 calls, reaching 111,915 prospects and customers and conducting more than 6,400 hours of conversations.
“The biggest opportunity with AI isn’t replacing salespeople. It gives small businesses leverage they couldn’t afford before. If you wanted faster response to leads, more follow-up, or more sales activity, you’ve been hiring more people for the better part of the last 20 years. AI is changing that. Small businesses can now operate with a level of speed and consistency that previously required much larger teams.”
— Steli Efti, Founder and CEO of Close
Beta customers used Chloe to qualify inbound leads, re-purchase old opportunities, follow up with prospects, and automatically schedule meetings.
“Chloe is the first AI call agent I’ve tried that really fits the way a sales team works. It handles repetitive phone work, navigates real-world calling scenarios, and gets the call to the right person at the right time.”
— Pedro Ponciano, CEO and Founder, Close Accelerate
“In our first week at Chloe we booked 30 meetings and increased the total number of meetings booked by more than 50%.”
—Ben Pace, Founder, ClientMatchmaking.com
While many customers meet Chloe for the first time via voice, Chloe also supports account research, lead enrichment, CRM updates and conversation support through Chloe Chat. There are plans to expand Chloe with multilingual support and native email and text conversations.
Built for small businesses
More than 11,500 companies now use Close. Unlike standalone AI tools that require additional integrations and setup, Chloe works directly within the CRM. Businesses can get started in minutes, with customer data, workflows and communication history already connected.
The goal is simple: to help small teams move faster, stay lean, and compete above their weight class.
Availability
Chloe is now available on all Close plans for customers in the US and Canada. Additional features, languages and markets coming soon.
Pricing details are available at close.com/pricing.
New customers can try Close and Chloe for free at close.com/chloe
Media contact
Close the communications team
[email protected]
close.com
Contact us to schedule an interview with Steli Efti or a beta customer [email protected].
About Close
Close is the CRM built for founders, owners, and small sales teams.
Close is operated by Elastic, Inc. and combines CRM, calling, email, SMS, automation and AI into a single platform designed to help businesses communicate with more leads, close more deals and spend less time managing software.
More than 11,500 companies use Close to manage their sales process from the first contact to the closed deal.
