A new era in entertainment is dawning, in which fans (and not intermediaries) are central. fan3now live on Avalanche, brings together digital identity, access to real-world events, and blockchain-backed ownership to support a more connected and transparent fan experience.
Key Takeaways:
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Launch: Fan3 is now live on Avalanche, offering blockchain-based fan engagement tools.
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Access and rewards: Digital passes and NFC wristbands provide secure ticketing and benefits for live events.
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Flagship program: Pitbull’s Bald E’s Pass provides exclusive access to content and merchandise.
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Proven team: The founders have sold over 300,000 livestream tickets and managed artists around the world.
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Technical backbone: Avalanche ensures speed, scalability and low transaction costs.
The end of one-sided ticketing
Fan3 aims to repair a ticket sales system that simply no longer functions properly for many fans and artists. Hidden fees, scalpers and data gatekeepers have made live events harder to access and more reliable.
Fan3’s answer? A digital wallet card that gives fans priority access to pre-sales through integrations with platforms such as Ticketmaster and AXS. But it’s more than just early access: it’s a built-in layer authentication that helps keep bots and scalpers out of the picture.
According to Ross Taylor, CEO of Fan3, the platform’s mission is clear:
“We’re building a new music ecosystem that rewards both the artists who create and the fans who believe in it. It’s about empowering both parties through real ownership… and getting real tickets into the hands of real fans.”
Source: Fan3
Improving the real-world concert experience
Fan3’s innovation does not stop with digital passes. At live shows, fans can use NFC wristbands to tap in, confirm attendance and instantly unlock perks or digital rewards. It’s a small gesture – just a tap – but it deepens the experience.
A striking example of what Fan3 can do is the Bald E’s Pass, developed in collaboration with music icon Pitbull. It is more than a collector’s item. This gives fans access to exclusive content, VIP drops and behind-the-scenes moments, all straight to their phone. The idea is simple: give fans something lasting and a reason to come back.
Designed by insiders, built for fans
Fan3’s founding team includes Steve Finan, Paul Rose and Ross Taylor – music industry veterans who have worked to sell hundreds of thousands of livestream tickets directly to fans during the pandemic. Their hands-on experience, coupled with the technology leadership of multi-award winning CTO Richard Rauser, laid the foundation for Fan3’s onchain platform.
Their shared insight? Traditional systems failed the very people they were meant to serve. Fan3 aims to bridge that gap with a fan-first, artist-tailored solution that uses blockchain to rewire relationships, rather than complicate them.
By continuing to build AvalancheFan3 uses a blockchain designed for speed, low cost and scale. The consensus mechanism ensures rapid finalization with minimal costs – crucial for meeting the demands of large-scale events.
And the time? Just right.
Fans are fed up with broken ticket systems (think the Taylor Swift ticket sales in 2023). Artists want more control. In that gap, Fan3 offers a new path – one that is not rooted in hype, but in practicality.