Playnance is expanding into sports and esports, bringing millions of live events across the chain through an integration with SOFTSWISS. The move connects real-world entertainment to blockchain through the $GCOIN-powered ecosystem.
Key Takeaways
-
Access to 2.5 million live sports and esports events per year
-
Integration with SOFTSWISS extends global coverage
-
The launch starts next week at PlayW3 with zero-gas participation
-
New sports staking program rewards $GCOIN holders
-
Targets a global gambling market of over $150 billion
A big boost for sports and esports
Playnance works together with SOFT SWITCH to bring sports and esports on-chain. The integration provides access to more than 2.5 million events annually.
Coverage includes major leagues such as the NBA, Premier League and LaLiga, in addition to global esports tournaments and regional competitions.
The rollout begins PlayW3 next week and will expand across the broader ecosystem. Users can participate in thousands of live events every day through real-time participation.
CEO Pini Peter said the company aims to “bring the entire world of entertainment on-chain,” positioning sports and esports as a key step in that strategy.
Real-time, throttle-free experience in the chain
The platform allows users to predict results and interact with live events as they happen. All activities are processed in real time in the chain.
Transactions are gasless, reducing friction for users unfamiliar with blockchain systems. At the same time, the infrastructure remains decentralized and non-custodial, allowing users to maintain control over their assets.
To play builds on-chain products aimed at onboarding regular Web2 users, supported by an infrastructure that can process approximately 2 million transactions daily.
Peter added that real-time participation and ownership through $GCOIN are central to the platform’s approach. On the infrastructure side, Aleksandr Kamenetskyi said the integration “represents a new standard,” highlighting improvements in transparency and performance.
$GCOIN Staking expands usefulness
Playnance is also introducing a sports-oriented staking model related to this expansion.
Users can lock $GCOIN into the ecosystem and earn rewards based on their activity. This builds on the platform’s existing deployment mechanisms for other products.
Early demand appears strong, with more than $1.4 billion in GCOIN already. The model is designed to increase engagement while strengthening the usability of tokens across the platform.
Targeting a $150 billion market
Playnance is entering a global sports and esports betting market worth more than $150 billion.
The strategy aims to bring trusted, real-time experiences to the chain in a more accessible format. Sports and esports offer a large, engaged audience that could serve as a starting point for Web3 adoption.
The platform already processes more than 2 million on-chain transactions daily and supports more than 10,000 games in addition to AI-powered prediction markets. Adding sports significantly expands the content offering.
This expansion marks a new phase for Playnance as it focuses on broader adoption.
By combining live sports data, staking and blockchain infrastructure, the platform is building a unified entertainment ecosystem. The company describes this as an early step in a larger plan to bring more real-world content on-chain.