Aave has introduced a new governance proposal that could reshape how its ecosystem makes and shares money. The plan, called the “Aave Will Win Framework,” focuses on sending all product revenue directly to the DAO treasury.
This is a big shift. Instead of keeping the revenue, they want the DAO to receive 100% of the revenue from all its branded products. Simply put, the community treasury becomes the main beneficiary of everything built under the Aave name. The proposal is now under community review. If approved, it will proceed to voting and implementation in the chain.
A new model focused on the DAO
At the heart of the proposal is a clear idea. Any product associated with Aave must generate value for the DAO, not for an individual company. This includes platforms like the Aave App, Aave Pro, Aave Card, and more. Even future products will follow the same rule. All revenues flow back to the DAO treasury.
吴说获悉，Aave Labs 发布 “Aave Will Win Framework” 治理提案，拟将所有 Aave 品牌产品收入（包括 aave com、Aave App、Aave Card、Aave Pro, Aave Kit 及 Aave Horizon 等）100% 上缴 Aave DAO 金库, 并承诺仅开发 Aave DAO 提供 2500 万美元稳定币及 7.5…
– 吴说区块链 (@wublockchain12) March 27, 2026
Aave Labs also made another strong commitment. In the future, only related products will be built. It will not create external projects or maintain separate revenue streams. This creates a closer bond between builders and the community. The DAO funds the work and in return receives all income.
Financing plan and incentives
While the DAO receives revenue, Aave Labs requests funding to operate. The proposal calls for $25 million in stablecoins and 75,000 AAVE tokens. This funding will support a year of development and growth. The token allocation will be slowly unlocked over four years. This helps maintain long-term alignment between the team and the DAO.
In addition, approximately $17.5 million is planned for product incentives. These funds will support the growth of key products such as Aave App and Aave Pro. The financing will not be paid out in one go. Instead, it will follow a structured plan with milestones. This ensures that the team achieves results before it receives full support.
Strong focus on transparency
The proposal also introduces a strict accountability system. Aave Labs will share updates every three months. These reports show how the funds are used. They will also track key performance metrics such as user growth and revenue.
Each product has its own objectives. For example, the Aave app tracks user logins and assets. Meanwhile, Aave Pro will focus on trading operations and adoption. This system helps the community stay informed. It also builds trust between the DAO and developers.
What does this mean for his future?
This proposal comes at a time when Aave is already one of the largest DeFi platforms. The current version generates more than $100 million in annual revenue for the DAO. Looking ahead, the upcoming Aave V4 upgrade could expand this even further. It introduces new ways to earn fees and grow the ecosystem.
If the proposal is passed, this could become one of the most community-driven financial systems in crypto. Every product, every feature, and every dollar would flow back into the DAO. But the final decision lies with the community. The next steps include Snapshot voting and later approval down the chain. For now, the proposal signals one thing clearly. Aave is doubling down on the community ownership model of the value it helps create.